Regional Marketing Lead, North America

Regional Marketing Lead, North America StarTech.com is hiring a Regional Marketing Lead, North America, who brings B2B technology marketing experience, a strong partnership with Sales, and the ability to turn customer insight into marketing that delivers results. You know how to ask the right questions, identify what matters most, and bring teams together to move a plan forward. In this newly created role, you will be the regional voice of the customer and the primary marketing partner to North American Sales. Working directly with Sales teams and customers, you will uncover regional needs, shape an integrated marketing plan, and adapt campaigns to reflect local priorities. You will translate that direction into clear briefs for specialists across Creative, Demand Generation, Email, Digital, Paid Media, and Events, while partnering with Channel Marketing to align relevant distributor and reseller activity. This is a senior individual contributor role with ownership of the regional plan and its performance. Success calls for someone who can influence without direct authority, balance competing priorities, and follow through on the details. You will help ensure our marketing resonates with customers, gives Sales useful tools, and contributes to measurable business growth. What you will be responsible for: Sales partnership and enablement • Build a close working relationship with NA Sales leaders and field teams; join account planning, pipeline reviews, customer meetings, and regular Sales feedback sessions to understand priorities and barriers. • Identify the messaging, customer stories, competitive proof, product guidance, and outreach support Sales needs for priority accounts, industries, use cases, and product categories. • Work with Product Marketing and Creative to produce useful Sales tools, and with Demand Generation on outreach plays, follow-up paths, and account expansion programs; check adoption and results with Sales. Customer and market insight • Stay close to customers, prospective buyers, and the regional selling process through field visits, customer conversations, event participation, and input from Sales and customer-facing teams. • Turn recurring customer needs, objections, purchase triggers, and market differences into actionable briefs for campaigns, content, events, digital experiences, and product launch plans. • Bring evidence from the region into central planning so messaging and creative reflect how North American customers research, evaluate, and buy. Integrated regional planning and COE orchestration • Own the North America marketing plan and calendar, translating company, product, and Sales priorities into a focused set of audiences, objectives, campaigns, and regional activations. • Set clear briefs, priorities, timing, and success measures for the central teams; align their plans across Creative, Email and Demand Generation, Digital and Paid Media, Events, Product Marketing, and Marketing Operations. • Coordinate launches and campaigns across channels so customers and Sales receive consistent, relevant experiences; resolve regional trade-offs with functional leaders and keep stakeholders informed. • Partner with the separate Channel Marketing team where distributor and reseller activity intersects with the NA plan; coordinate priorities and customer messaging without assuming ownership of its budget or programs. Field activation and performance • Define regional objectives and Sales engagement plans for trade shows, customer events, and local activations; partner with the Events team on execution, lead capture, and follow-up. • Review campaign engagement, Sales adoption, lead quality, opportunities, customer feedback, and pipeline contribution with Analytics, RevOps, and the channel owners; recommend changes based on the evidence. Budget and operating discipline • Recommend regional investment priorities, manage the approved regional marketing budget, and make trade-offs with the VP of Marketing and central functional leaders. • Run a regular planning and review cadence with Sales and the centers of excellence; maintain clear briefs, owners, decisions, and timelines for the integrated plan. Decision Making and Autonomy • Owns the regional marketing plan, briefs, priorities, stakeholder cadence, and use of the approved regional budget within company guidelines; influences COE work through agreed planning and prioritization. • Central teams retain ownership of specialist strategy, channel standards, production, platforms, and execution; major resource or investment trade-offs are agreed with their functional leaders and the VP of Marketing. • Escalates changes to budget, brand direction, commercial terms, or major commitments, along with unresolved conflicts between regional needs and central capacity. Relationships and Communication • Internal, works closely with NA Sales leaders and field teams; partners with Product Marketing, Creative and Content, Demand Generation and Email, Digital and Paid Media, Events, Marketing Operations, Analytics, and RevOps. • Coordinates with the separate Channel Marketing team on partner activity that supports regional customer and Sales priorities. • Externally, engages customers and prospects to understand their needs, participates in relevant partner, industry, and customer meetings with Sales, and works with agencies or event partners when needed. Education and Experience • 7+ years of B2B marketing experience, including regional, integrated, field, or Sales-aligned marketing in a complex organization. • Demonstrated experience working directly with Sales leaders and customers to develop marketing plans, Sales enablement, and measurable programs. • Experience directing work through shared teams or centers of excellence without relying on direct reporting authority. • B2B technology, IT products, distribution, or channel-influenced buying experience is an asset. A degree in marketing, business, or a related field, or equivalent practical experience, is preferred. Skills and Knowledge • Strong understanding of Sales processes, account planning, customer research, and how marketing supports acquisition, product category expansion, and retention. • Ability to turn customer and regional insight into sharp briefs, useful Sales tools, and coordinated campaigns across email, paid media, content, digital, and events. • Comfort with campaign and pipeline metrics, budget decisions, CRM and marketing platforms, and the practical limits of attribution. • Strong cross-functional influence, clear writing and presentation, project management, and sound judgment in prioritizing competing requests. • Practical ability to use AI and automation to speed research, analysis, and planning while checking accuracy and protecting confidential information Hiring Process: 1. Prescreen call with Talent Acquisition (30-minutes) 2. First Interview with VP, Marketing (60-minutes) 3. Second interview with Panel Interview (45-minutes) 4. Final interview with Chief Commercial Officer (45-minutes) 5. Offer & onboarding What we offer: This role offers a competitive salary range of USD $120,000 to $130,000 (CAN $115,000 to $122,000) and eligibility to participate in our bonus program. At StarTech.com, we value fairness and regularly benchmark pay to stay competitive, recognizing each person's unique contributions. As part of the StarTech.com "One Team," you'll also enjoy: • Comprehensive health benefits • Tuition reimbursement program • Retirement savings plans • Wellness Program • Additional perks and rewards