Regional Manager, Sales & Marketing

Smile Doctors

$90K — $110K *
US-AnywhereRemote in Michigan, US
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • High School Diploma required; Bachelor's Degree in Marketing, Business Administration preferred.
  • 3+ years in multi-location sales and marketing management; healthcare or service industries preferred.
  • 1+ year as a Community Relations Representative with Smile Doctors or affiliated practice.
  • Strong understanding of sales and marketing strategies from planning to execution.
  • Intermediate proficiency in sales/business management software and Microsoft Office.

Responsibilities

  • Develop regional sales and marketing strategies to drive referrals and revenue.
  • Collaborate with teams to align local initiatives with organizational goals.
  • Analyze market trends and adjust strategies to maintain competitiveness.
  • Manage regional marketing budget with a focus on ROI.
  • Build and maintain relationships with key stakeholders in the community.
  • Support Community Relations Representatives in referral initiatives.
  • Oversee planning and execution of local events and promotional activities.

Benefits

  • Medical, dental, vision, and life insurance coverage.
  • Short and long-term disability insurance.
  • 401(k) plan for retirement savings.
  • 3 weeks of paid time off in the first year plus paid holidays.
  • Family discounts on braces and clear aligners.
Full Job Description
We're seeking a Regional Manager, Sales & Marketing to join our growing team.

The Regional Manager, Sales & Marketing is responsible for driving referral growth, building strategic partnerships, and aligning regional marketing strategies with organizational objectives to achieve business growth. This position oversees a team of Community Relations Representatives across multiple locations.

How you'll make us better:
  • Develop regional sales and marketing strategies to drive referrals, patient exams, and net production revenue for our clinics
  • Collaborate with marketing and operations teams to align local initiatives with overall organizational objectives
  • Analyze market trends, identify opportunities, and adjust strategies to stay competitive in the regional market
  • Develop and manage the regional marketing budget, ensuring responsible spending and return on investment
  • Establish and maintain strong relationships with key stakeholders, including local dentists, healthcare professionals, and community organizations
  • Support Community Relations Representatives in creating and executing referral-building initiatives to expand the regional network of referring partners
  • Guide and support Community Relations Representatives in planning and executing local events, such as health fairs, school programs, and joint community initiatives.
  • Ensure successful grand openings and special promotional activities across all locations
  • Leverage CRM data to track regional performance trends, identify opportunities for growth, and provide data-driven coaching to Community Relations Representatives
  • Monitor and evaluate team performance of using key performance indicators such as new patient referrals, new patient exams, and clinic net production revenue
  • Provide regular reports and insights to senior leadership on regional sales and marketing performance
  • Conduct regular onsite visits at clinics or events to shadow and mentor Community Relations Representatives


Your special skills:
  • Strong written and oral communication skills
  • Strong analytical and problem-solving skills
  • Strong organizational, project management, and budgeting skills
  • Strong leadership and team management skills


Prerequisites for success:
  • High School Diploma or equivalent required; Bachelor's Degree in Marketing, Business Administration, or related field preferred
  • External: Three (3) years of experience in multi-location sales and marketing management required; healthcare or service industries preferred
  • Internal: One (1) year of experience in Community Relations Representative role with Smile Doctors of affiliated practice
  • Strong knowledge of sales and marketing strategies from planning to execution
  • Intermediate knowledge of sales or business management software
  • Intermediate knowledge of Microsoft Office products and applications


We saved the best for last.

In exchange for the dynamic contribution you'll bring to our team, we offer:
  • Competitive salary
  • Medical, dental, vision and life insurance
  • Short and long-term disability coverage
  • 401(k) plan
  • 3 weeks paid time off in your first year + paid holidays
  • Discounts on braces and clear aligners for you and your family members


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