Regional Director of Marketing

Summary

The Regional Director of Marketing is a demonstrated leader, creating and executing fully integrated advertising and promotional campaigns for all Broadway presentations of BAA in Salt Lake City, Boise and Albuquerque. This is a data-driven role, and the Regional Director of Marketing is expected to be innovative, tech-savvy, and digital forward. Hybrid work schedule is available for this position.

Duties and Responsibilities

• Oversee marketing efforts and initiatives for Salt Lake City, Boise and Albuquerque in the Broadway Across America network which includes the following:
  • Manage subscription campaign including establishing overall strategy, timeline, budget, and marketing materials, while monitoring sales results and adjusting all as needed
  • Create advertising plans for season advertising and single show ad budgets with local partners input and facilitating approvals from shows where necessary
  • Set goals, priorities, timelines, sales, marketing, and pricing strategies in coordination with the Vice-President, members of the ticketing team, and local partners for both season ticket campaigns and individual show campaigns
  • Manage and track show budgets based on markets approved spend and approved advertising plans per show - track ROAS and adjust advertising as needed based on return and forecasted sales
  • Facilitate the placement of media buys in specific markets
  • Manage subscription campaign including budgets, marketing materials, sales results
  • Strategize with Digital Marketing Manager for all digital placements including OTT, retargeting, paid social, etc.
  • Formulate agendas and lead weekly and/or bi-weekly calls with local teams
  • Create and implement timely, targeted, and engaging email and social media campaigns for shows, subscription efforts, and institutional marketing.
  • Supervise timely, targeted, and engaging email campaigns for shows, subscription efforts, and institutional marketing.
  • Maintains the local Broadway Across America market webpages for the mountain markets including facilitating updates and brand standards with oversight from BAA National Marketing
  • Create season amortization schedule and ensure timely updates are made with AP and REC
  • Advise or direct local public relations and group sales efforts
  • Oversee media and non-media based promotions and grass roots promotional efforts
  • Establish priority offers with local market, BAA lists, Ticketmaster and etc.
  • Submit and approve job requests for print collateral, online assets, email blasts, etc.
  • Work with Regional VPs and ticketing including advising marketing efforts, pricing strategies, advertising settlements, priority offers, etc.
  • Approve or oversee advertising settlements
  • Assist with single ticket revenue forecasting and budgeting
  • Utilize Domo and BI tools to guide decisions on advertising spends, single ticket revenue pacing and market to market/show to show analysis to facilitate best practice for regional markets
  • Act as liaison between local market and NY design team, National BAA staff, show press agents, Ticketmaster and etc.
  • Ensure all assets are being used efficiently including, SMS, apps, website, email, social, signage, and all communication avenues
  • Work with BAA National marketing and creative teams to develop new ideas and initiatives
  • Provides strategic direction and support for organic social media content.
  • Work in rotation with the BAA Mountain team to remotely settle shows on select weekends.
• Other duties as assigned

Competencies

To perform the job successfully, an individual should demonstrate the following competencies:

• Cooperation
  • Establishes and maintains effective relationships
  • Active listener
  • Offers assistance and support to co-workers
  • Works cooperatively in group situations
• Adaptability
  • Able to work around unexpected changes of events or workload
  • Modifies a planned course of action based on new circumstances
  • Changes communication style to achieve the best results
  • Willingness to adapt and learn new skills to execute new initiatives
  • Ability to prioritize and manage rapidly shifting priorities

• Functional Competencies
  • Strong Microsoft Office skills with emphasis on Excel
  • Excellent written and verbal communication
  • Strong sense of creativity and intuition
  • Ability to create lasting relationships to develop new business opportunities and work relationships.
  • Attention to detail and the ability to manage multiple projects at once are paramount to this position.
• Team Orientation
  • Fosters team cooperation
  • Understands team roles and responsibilities
  • Supports group problem solving and collaboration
  • Willingness to help the team successfully execute projects

Qualifications aka KSAOs

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily, the requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience

• Bachelor's degree in marketing, communications, and advertising preferred but additional experience may be substituted for education

• 3-5 years' experience in live event sales, preferred
• Google Ads certification is a plus

Communication Skills

• Ability to read, analyze, and interpret media buys, media performance and sales reports
• Ability to respond to common inquiries or complaints from customers, partners, or members of the industry
• Ability to write email and sales copy
• Ability to lead a team of people
• Ability to effectively present information to internal staff and outside show and presenting partner representatives

Critical Thinking

• Able to create specialized marketing plans for each individual production based on each show's unique target audience
• Remain nimble to shift strategies as needed based on reporting metrics and sales data
• Stay updated on marketing trends nationally and locally to maximize reach and effectiveness of marketing plans

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to:

• Plan and produce various promotional and sales events
• Set up and breakdown for off-site events
• Ability to work some nights and weekends
• Some travel for company and industry-related events

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally exposed to:

• Assisting with other departments needs as requested

Acknowledgement

The above job description is not intended to be an all-inclusive list of duties and standards of the position. Employees will follow any other instructions, and perform any other related duties, as assigned by their supervisor.

We offer competitive compensation including Vacation and Holiday Pay, health & welfare benefits, and a 401(k) retirement plan.

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.