Regional Director of Business Development based in South Georgia (Valdosta, Tifton, Madison areas) to help lead our growth and build meaningful partnerships throughout the region.
This is an exciting opportunity to join a growing healthcare organization and play an important role in introducing Spectrum's services to new communities. We're looking for someone who understands the healthcare landscape, enjoys connecting with people, and is passionate about creating opportunities that improve access to quality patient care.
An Overview of the RoleThe
Regional Director of Business Development will be responsible for driving marketing, referral development, and relationship-building efforts across multiple healthcare entities within an assigned South Georgia territory. As Spectrum Medical Partners continues its expansion into Georgia, this individual will play a key role in establishing our presence, expanding service line awareness, increasing patient referrals, and developing strong, lasting partnerships with healthcare organizations and community providers.
This position will focus on cultivating relationships within acute care hospitals, inpatient rehabilitation facilities (IPRs), long-term acute care hospitals (LTACs), and post-acute care and assisted living (AL) environments. The Regional Director will serve as an important connection between Spectrum Medical Partners and our referral partners, helping communicate the value of our services and identifying opportunities to better support patients throughout the continuum of care.
Working under the direction of the Executive Director or Vice President of Business Development, the Regional Director will execute strategic business development initiatives, identify and pursue new referral opportunities, and strengthen relationships with healthcare providers and community partners throughout the assigned territory.
A strong emphasis will be placed on achieving census goals, increasing referral volume, enhancing brand visibility, and promoting a culture of growth, teamwork, and collaboration.
What We're Looking ForWe're seeking a
self-motivated, results-driven healthcare business development professional who thrives on building relationships, identifying opportunities, and making a meaningful impact. The ideal candidate will bring excellent communication skills, a strategic approach to outreach, and a strong understanding of healthcare relationship management.
Because we're newly expanding into Georgia, this is a unique opportunity for someone who enjoys developing new markets, building connections from the ground up, and contributing directly to an organization's continued growth and success.
If you're passionate about healthcare, energized by new opportunities, and excited to help establish Spectrum Medical Partners in South Georgia, we'd love to hear from you!Come grow with us and help shape the future of SMP in Georgia!Key ResponsibilitiesMarket Development & Growth- Identify market trends and growth opportunities across acute and post-acute sectors.
- Implement business development plans to support territory-level growth goals.
- Monitor competitor activity and report findings to inform outreach strategies.
- Support service line promotion and community education initiatives.
Provider & Partner Relations- Build and maintain relationships with SNFs, IRFs, LTACs, ALs, PCPs, specialists, MSOs, hospitals, and other referral sources.
- Re-engage inactive or low-referring facilities through targeted outreach efforts.
- Collaborate with care teams and leadership to improve the referral experience.
Referral & Sales Development- Conduct referral source mapping and prioritize outreach to high-potential accounts.
- Track referral trends and communicate patterns to the Executive Director or VP and internal stakeholders.
- Create and execute customized outreach plans for underperforming markets or facilities.
Marketing & Community Engagement- Coordinate development and distribution of territory-specific marketing materials.
- Organize and attend local events such as provider luncheons, health fairs, and community forums.
- Represent the organization at local and regional networking events.
Operational Support & Communication- Ensure timely updates to providers regarding admissions and discharges.
- Maintain accurate records of outreach, activity logs, and referral tracking through CRM tools.
- Assist with territory-specific appreciation efforts, such as gift deliveries or holiday initiatives.
Cross-Functional Support- Collaborate with clinical and operational leaders to support new service launches or territory expansion.
- Provide feedback from the field to inform strategy and improve operational alignment.
- Participate in special projects and performance initiatives as directed by the Executive Director/VP.
*Other duties and projects as assigned.
Qualifications- Bachelor's degree in Healthcare Administration, Business, Marketing, or related field preferred.
- Minimum of 2-4 years of healthcare business development, sales, or provider relations experience.
- Strong knowledge of the healthcare continuum including acute, post-acute, LTAC, IPR, and AL.
- Demonstrated ability to develop productive relationships with healthcare providers and referral sources.
- Proven success in meeting growth and referral targets.
- Exceptional interpersonal and communication skills; ability to connect with diverse stakeholders.
- Highly organized, self-directed, and able to manage multiple priorities across a large region.
- Proficient in Microsoft Office and CRM tools.
- Valid driver's license and willingness to travel within assigned region.
Preferred Skills- Strategic outreach and referral pipeline development
- Provider engagement and consultative sales approach
- Community and event-based marketing
- Data-driven decision-making using referral trends and CRM reporting
- Time and territory management
- Strong presentation and relationship-building skills
- Cross-functional collaboration
