3+ years in direct/indirect selling in Consumer Packaged Goods, focusing on perishables
Strong knowledge of northern California and Pacific Northwest produce distributors
Experience in Broker Management and Category Management
Proficient in communication, selling, and negotiation skills
Strong technical and organizational abilities
Understanding of merchandising and retail product setup
Responsibilities
Develop and execute sales plans and budgets to meet business targets
Analyze monthly customer P&L reports for margin improvement
Present category management data to customers
Assist in developing customer pricing protocols
Implement and measure customer trade-up plans for Fresh Express products
Influence account activities to support company objectives
Manage Marketing Development Funds and budgets
Coordinate forecasting and planning processes with distributors
Collaborate with in-store personnel to enhance merchandising practices
Review new business proposals and develop pricing recommendations
Resolve pricing issues and fulfill sales requests for product information
Benefits
Collaborative work environment
Opportunities for professional development
Exposure to diverse functions within the company
Travel opportunities within the northern California and Pacific Northwest regions
Potential for career advancement within the organization
Full Job Description
Position Summary:
The RCM (Regional Customer Manager) is responsible for managing and executing all retail sales initiatives within the northern California, and pacific northwest area. The RCM works in a collaborative manner with all functions within the company such as business Management, Customer Service, Operations, Marketing and Revenue Finance to exceed volume and revenue targets.
Duties and Responsibilities:
Develop and execute sales plan and budgets that aligns company & distributor strategies/tactics to achieve Business Targets: Volume, Revenue, Profit, Market Share and ACV
Analyze monthly customer P&L's by product and DC to determine areas for margin improvement
Present category management data to customers
Assist in development of customer pricing protocols
Identify, develop, recommend, implement and measure Customer trade up plans of Fresh Express products carried at retail accounts to improve volume and profitability
Influence account activities in all areas to support company objective
Manage Marketing Development Funds/ Budgets
Manage, coordinate, modify and tailor forecasting/planning processes to customers (distributors) in order to maximize production and customer service and minimize costs
Work and collaborate with in-store personnel and retail operations to improve in-store practices, handling merchandising
Review new business proposals and develop pricing recommendations
Assist with product pricing strategy and P&L development'
Develop accurate monthly volume and sales forecast
Fulfill Sales Dept. requests for product information and develop sales presentations
Resolve pricing issues
Required Education:
Bachelor's Degree is Required; Master's Degree preferred
Required Experience:
3+ years of direct and/or indirect selling experience within a Consumer Packaged Goods Company, with an emphasis in Perishables
Strong knowledge of the northern California, and pacific northwest area including produce distributors and indirect customers
Experience with Broker Management and Category Management
Required Skills:
Strong communication, selling and negotiating skills
Understanding of value selling, promoting and selling products and services. This includes tactics; presentation kits, sales & negotiating techniques
Excellent communication and relationship building skill's
Strong technical and organizational skills
Understand merchandising and retail product setup
Collaborative & results/goal oriented'
Understands the important rote of Category Management and implementing the strategic management of product groups through retailer partnerships, which aims by satisfying consumer and shopper needs
Travel Required: Est. 50% - 75% on the road with customers. Minimal overnight travel.
Other Information:
The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed, as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
About Fresh Express
Fresh Express is a brand of Chiquita Brands, LLC, which is a subsidiary of the Brazilian company, Cutrale Group. Fresh Express is a leading producer of packaged salads and other produce, with a focus on healthy and convenient meal options. The company was founded in the 1920s as a small produce stand in California and has since grown to become a major player in the produce industry. Fresh Express is committed to sustainability and has implemented a number of initiatives to reduce its environmental impact, including using renewable energy sources and reducing waste. The company also supports various charitable organizations and community initiatives.
