Real Estate Sales Director

Summary
Keep Producing. Develop Great Agents. Expand Your Earning Potential.

You've built a successful real estate business. You know how to generate opportunities, convert leads, negotiate contracts and consistently close transactions.

Now imagine using that experience to help other agents succeed while continuing to grow your own business.

What if your ability to develop productive agents could create another source of income without requiring you to give up your personal sales business?

At The Southwest Life Real Estate Group, we're looking for an experienced, high-producing real estate professional to serve as our Director of Sales.

This is a hands-on, production-focused leadership opportunity for an agent who enjoys coaching, mentoring and helping others develop the skills and habits necessary to build successful real estate careers.

You'll continue representing your own buyers and sellers while providing individualized coaching, business planning, sales skill development and accountability to designated agents within SWL.

Our leadership brings 20 years of real estate experience, and you'll have access to an established business platform that includes lead generation resources, Brivity CRM, AI-assisted tools, professional marketing support, transaction coordination and operations management.

Your production demonstrates what's possible. Your mentorship helps others achieve it.

In addition to earning commissions from your own real estate transactions, this opportunity includes additional team-funded, production-based leadership compensation tied to closed transactions completed by agents under your coaching and mentorship, subject to an agreed compensation structure.

This is a commission-based independent contractor opportunity, not a salaried management position.

We're looking for a proven producer who wants to expand their professional impact, help agents improve their results and participate directly in the growth of a productive real estate team.

Responsibilities

• Maintain a productive personal real estate business. Continue generating opportunities, representing buyers and sellers, negotiating contracts and closing transactions to demonstrate the business practices and professional standards expected of the agents you coach.
• Coach and mentor designated SWL agents. Provide individualized guidance on prospecting, lead follow-up, client consultations, negotiation and transaction conversion to help agents improve their production.
• Develop measurable agent business plans. Work with assigned agents to establish production goals, identify improvement opportunities and focus on the daily activities most likely to generate appointments and closings.
• Lead sales skill development and accountability. Conduct coaching conversations, practice scripts, review pipelines and reinforce consistent prospecting and follow-up habits.
• Evaluate agent performance and conversion. Use CRM activity, appointments, signed clients and closed transactions to identify coaching opportunities and measure progress.
• Collaborate with SWL leadership. Coordinate coaching priorities, performance expectations and agent development strategies to support the team's overall production goals.
• Leverage established technology and support systems. Use Brivity CRM, AI-assisted tools, lead generation resources and marketing support to help agents build efficient and productive businesses.
• Model professional leadership and client service. Demonstrate integrity, strong communication, effective negotiation and a commitment to helping agents take responsibility for their own success.

Qualifications
Required Qualifications

• Active New Mexico real estate license.
• Demonstrated history of consistent residential real estate sales production, including a minimum of 24 closed transactions annually.
• Strong experience with buyer and seller representation, lead generation, client consultation and contract negotiation.
• Demonstrated ability to mentor, coach or develop other real estate agents or sales professionals.
• Commitment to maintaining an active personal real estate business while coaching designated SWL agents.
• Strong communication, leadership, problem-solving and performance management skills.
• Ability to develop measurable business plans and evaluate sales activity, pipeline conversion and production results.
• Experience using CRM technology and willingness to adopt AI-assisted coaching and business tools.
• Commitment to SWL's production-focused culture, including consistent new-opportunity conversations, coaching participation and measurable accountability.
• Ability to collaborate with SWL leadership and support teams while working independently as a licensed real estate professional.

Business and Insurance Requirements

This is a commission-based independent contractor opportunity with additional team-funded, production-based leadership compensation under a written agreement.

Agents are responsible for applicable brokerage and team commission splits, their share of brokerage transaction fees, licensing and renewal expenses, association dues, MLS fees and other professional membership expenses.

Agents must obtain and maintain their own Errors & Omissions (E&O) insurance and General Liability insurance to protect their businesses, along with any additional coverage required under applicable brokerage or team policies.

Preferred Qualifications

• Experience coaching agents to improve lead conversion and annual transaction production.
• Previous experience as a real estate sales manager, mentor, productivity coach or team leader.
• Strong understanding of real estate sales metrics, accountability and business planning.
• Established professional relationships and a strong personal referral network.
• Interest in developing agents and contributing to the long-term growth of a high-performing real estate organization.