Duties Description The New York State Digital Service team at the Office of General Services (OGS) seeks an experienced digital strategy professional to serve as the Content Strategy Manager. The Public Information Specialist 3 (Digital Content) will lead statewide website modernization initiatives that improve the accessibility, usability and effectiveness of government websites and digital services.
The Content Strategy Manager will oversee agency website redesign initiatives, agency site reviews, participate in the digital first standards program. This role will provide strategic leadership in assessing agency digital experiences, identifying opportunities for improvement, developing actionable recommendations and guiding agencies through modernization efforts that align with digital standards and user needs.
The manager will lead a team of digital strategy professionals and work closely with agency leadership, content strategists, user experience designers, accessibility specialists, data analysts, developers and other stakeholders to establish consistent approaches to digital strategy, evaluation and continuous improvement.
The ideal candidate is collaborative and strategic leader with experience managing complex digital initiatives, developing strong stakeholder relationships and translating agency needs and user research into meaningful improvements to government digital experiences.
Typical duties include, but are not limited to:
• Lead the content strategy function of the Digital Service team supporting agency website redesigns, modernization efforts and digital experience improvement initiatives
• Oversee the planning and execution of agency engagements, including discovery, stakeholder research, user needs assessments, content strategy, information architecture and strategic recommendations
• Serve as the primary strategic advisor to agency leadership, helping translate organizational goals, business requirements and user needs into actionable digital strategies
• Lead the evaluation, implementation and post-evaluation engagement of agencies in the Digital First Standards Program
• Establish and manage processes for agency follow-up engagements, progress assessments and ongoing measurement of improvements
• Identify common challenges, trends and opportunities across agency evaluations to inform statewide digital guidance, resources, training and priorities
• Lead stakeholder discovery sessions, strategic planning discussions and presentations with agencies and program leadership
• Establish consistent methodologies, workflows, templates and standards for content and digital strategy engagements, website evaluations, agency reporting
• Manage intake, assessment, prioritization and coordination of agency requests and engagements
• Supervise content strategy team, including assigning and reviewing work, establishing priorities, evaluating performance and supporting professional development
• Perform other duties as assigned
NOTE: This position may require routine evening and weekend work, as well as some travel on occasion.
Minimum Qualifications Eight years of experience* in public relations, social media, and digital communications.
*Substitutions: A degree in Communications, English, Public Relations, Social Media, Digital Communications, or a similar degree may substitute for experience as follows:
• Associates degree: Two years of required experience
• Bachelor's degree: Four years of required experience
• Master's degree: Five years of required experience
NOTE: IN ORDER TO AWARD THE PROPER CREDIT FOR WORK EXPERIENCE, RESUMES MUST INCLUDE MONTH AND YEAR FOR START AND END DATES. IF ANY OF THIS EXPERIENCE IS LESS THAN FULL TIME YOU MUST INDICATE THE AVERAGE NUMBER OF HOURS WORKED PER WEEK.
Name Human Resources/SP
Fax 518-486-1631
Email Address HRresumes@ogs.ny.gov
Address
Street NYS Office of General Services, HRM
31st Floor Corning Tower, Empire State Plaza
City Albany
State NY
Zip Code 12242
Notes on Applying Please submit a resume and cover letter to HRresumes@ogs.ny.gov detailing how you meet the minimum qualifications along with the month/year and, if less than full time, the average hours worked per week for each position listed. Indicate the Position Title & Vacancy ID number of each position you are applying to.
