Public Affairs Marketing Manager

Meta

$120K — $145K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of experience in public affairs marketing or integrated marketing campaigns
  • Proven project management background handling complex cross-functional projects
  • Excellent communication and presentation skills
  • Strategic thinker capable of addressing complex issues and crafting actionable plans
  • Ability to engage with all levels of management (internal and external)
  • Skilled in prioritization and workload management with a proactive approach
  • Experience collaborating with global teams while tailoring content for local markets

Responsibilities

  • Develop and implement innovative advertising strategies across various markets
  • Utilize data to enhance campaign effectiveness and audience targeting
  • Integrate diverse media and measurement strategies into a cohesive public affairs program
  • Collaborate closely with policy, communications, product, and creative teams to ensure research-backed work
  • Create holistic, data-driven programs with clear measurable outcomes
  • Refine objectives and strategies in partnership with cross-functional teams
  • Manage communication campaigns focused on promoting corporate responsibility and building awareness

Benefits

  • Opportunities for professional development and training in emerging technologies
  • Access to a collaborative work environment that values innovative ideas
  • Flexibility in work arrangements to facilitate work-life balance
  • Support for employee well-being initiatives and mental health resources
Full Job Description
In this role, you will be responsible for executing global and domestic Public Affairs marketing campaigns around high-priority topics, with a specialized focus on AI. You will improve team communication, collaboration, and remove roadblocks by leveraging a range of organizational and collaboration skills to keep our partners on track. Successful candidates will have the ability to manage a complex network of internal and external stakeholders, while also staying informed about of rapidly changing legislative and regulatory priorities. Analytical, team players who can easily adapt to changing needs and priorities and navigate ambiguity by defining priorities, asking clarifying questions, and driving decisions with incomplete information will be happiest in this role. If you are a strategic marketing leader who is creative, cares about the intersection of products and society, crafts compelling messages, and has experience managing multiple complex projects by prioritizing based on impact and deadlines, then we'd love to meet you. Responsibilities Develop and implement advertising strategies that break through across regions and countries • Use data and insights to make campaigns and communications more targeted, persuasive and effective • Align key audiences, media, and measurement approach into a single public affairs program stretching across multiple topics, audiences, and countries • Work in close partnership with the public policy, communications, product and creative teams to ensure all work is grounded in research and business proof points and makes real impact with key constituencies • Implement holistic and data-driven programs and process with clear, measurable results, that work in close harmony with media relations and direct outreach • In partnership with cross-functional counterparts, continually refine objectives, the audience, media, and creative strategy, and measurement approach for the work • Define and implement the approach, strategy, and process to ensure that Meta shows up appropriately in relevant conversations. Build impactful relationships and serve as a dependable point of contact for the teams across policy, communications, marketing, creative, product, research, legal, and content strategy • Manage campaigns to communicate our responsibility story and drive awareness Minimum Qualifications • 7+ years of experience in public affairs marketing, integrated marketing campaigns, or a related field • Proven project management experience, with experience driving multiple time-sensitive, cross-functional projects through a robust review process while meeting rapid-response and accelerated deadlines • Highly professional communication and presentation skills • Demonstrated experience thinking strategically about complex issues, leading to thoughtful recommendations and action plans • Capacity to work effectively and swiftly with all levels of management, both internally and externally • Proven experience prioritizing tasks and managing workload effectively, with willingness to take the initiative and make things happen • Ability to partner with central and local teams across global markets, while reflecting regional and market-specific nuances, collaborating asynchronously, and actively seeking feedback to tailor content to its intended audience • Analytical, team player who can easily adapt to changing needs and priorities, while thriving in dynamic environments • Context switch easily, especially between strategic, tactical and executional responsibilities Preferred Qualifications • Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies • Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews) • Campaign management experience delivering high-impact campaigns in markets around the world, aimed at building trust with key constituencies • Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements) • Experience working in political campaigns either working directly for a candidate/on an issue, or at an agency or consultancy

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