The Programmatic Strategist works closely with Media and Analytics teams to maintain quality control of active and upcoming programmatic campaigns, continuously measures and optimizes performance against client goals, plays a key role in the creation of innovative media plans, and evaluates existing and emerging supplier partners.
Job function:
- Ownership of programmatic campaigns for assigned accounts, including updating media planning tools; interacting with self service and co-managed partners; managing campaigns in DSPs such as Trade Desk, Google DV360, PulsePoint; continuously monitoring and optimizing campaigns; performing post-buy analyses and recommendations.
- Research, strategy, planning, and presentation of innovative Programmatic plans
- Active monitoring of campaigns and ongoing optimization to improve campaign delivery and performance
- Media authorization, supplier partner interaction, and reconciliation
- Passion for mentoring junior staff on campaign execution
- Liaising with creative agencies and production teams to manage deliverables
- Crafting post campaign insights, reports, and presentations
- Developing and fostering strong relationships with supplier partners and clients
- Staying apprised of industry standards, new media programs/trends, and competitive landscape
- Playing an active role in team-level goals, including custom audience creation, AI and custom algorithms, post-cookie future, and more.
- 1-2 years media planning experience
Desired outcomes and Requirements:
- Bachelor's degree with 3.0 or higher GPA or equivalent work experience
- Expertise in Programmatic planning and optimization, with recent hands-on experience in DSP platforms such as Trade Desk, Google DV360, PulsePoint, etc.
- Passion for building relationships with programmatic partners, including the ability to negotiate favorable rates and makegoods
- Ability to represent programmatic team during weekly reporting and status calls with clients
- Cultivation of strong technical and problem solving skills, including industry-leading expertise in DSPs such as Trade Desk, Google DV360, PulsePoint, and more.
- Ability to coach and mentor junior team members
- Creation of insights that tell a clear and comprehensive story
- Interest in building vertical (e.g. pharma, eComm, Retail, B2B) expertise
- Supporting Senior Strategist and Supervisor roles with New Business Pitches
- Being informed and engaged in current events and trends that affect programmatic & media, sharing with the programmatic team and continuously asking questions.
