Job Description:
The Program Management Specialist, Product Marketing & GTM Operations, is responsible for driving operational excellence across product marketing initiatives, product launches, and go-to-market (GTM) programs. This role serves as a central coordinator across Product Marketing, Product Management, Sales, Enablement, Communications, Customer Success, and other cross-functional teams to ensure seamless execution of launch activities and strategic marketing initiatives.
The ideal candidate is highly organized, detail-oriented, and skilled at managing complex, cross-functional programs. They bring strong project and program management expertise, exceptional stakeholder management skills, and a passion for delivering successful product launches and GTM outcomes.
Key ResponsibilitiesProduct Launch Program Management
- Lead the planning, coordination, and execution of product launch programs from concept through post-launch analysis.
- Develop and maintain integrated launch plans, timelines, milestones, dependencies, and readiness assessments.
- Partner with Product Marketing Managers and Product Management teams to ensure launch deliverables are completed on schedule.
- Facilitate launch readiness reviews and drive alignment across all launch stakeholders.
- Identify risks, blockers, and dependencies and drive mitigation plans to ensure successful launch execution.
GTM Operations
- Support the operational framework for go-to-market planning and execution across product portfolios.
- Coordinate cross-functional GTM activities spanning marketing, sales, enablement, customer success, support, and communications.
- Manage GTM calendars, launch schedules, planning processes, and governance mechanisms.
- Establish repeatable launch and GTM processes, templates, and best practices to improve operational efficiency.
- Ensure alignment between product roadmaps, marketing priorities, and revenue objectives.
Cross-Functional Program Management
- Drive strategic Product Marketing initiatives and operational projects.
- Facilitate collaboration across Product Marketing, Product Management, Sales, Finance, Operations, and Executive Leadership teams.
- Lead recurring program reviews, status meetings, and stakeholder communications.
- Develop executive-ready updates and dashboards to communicate progress, risks, and outcomes.
- Support annual planning, business reviews, and organizational priority-setting activities.
Metrics & Reporting
- Define and track launch and GTM success metrics.
- Develop dashboards and reporting mechanisms that provide visibility into program health and execution.
- Analyze program performance and identify opportunities for optimization and continuous improvement.
- Support post-launch retrospectives and business impact assessments.
Process Improvement & Operational Excellence
- Drive continuous improvement of launch management and GTM operational processes.
- Implement scalable workflows and governance models to support organizational growth.
- Create and maintain program documentation, playbooks, templates, and operating procedures.
- Promote consistency and standardization across Product Marketing programs.
QualificationsRequired
- Bachelor's degree in Business, Marketing, Communications, Management, or a related field.
- 5+ years of experience in program management, marketing operations, product marketing operations, business operations, or related functions.
- Experience managing complex, cross-functional projects and programs.
- Strong understanding of product launch processes and go-to-market execution.
- Excellent organizational, stakeholder management, and communication skills.
- Ability to manage multiple priorities in a fast-paced environment.
- Strong analytical and problem-solving capabilities.
Preferred
- Experience supporting Product Marketing, Product Management, or Sales organizations.
- Experience in technology, SaaS, cloud, or enterprise software industries.
- Familiarity with product launch frameworks and GTM planning methodologies.
- Experience using project management and collaboration tools such as Microsoft Project, Jira, Azure DevOps, Smartsheet, Asana, or Monday.com.
- Experience with reporting and business intelligence tools such as Power BI or Tableau.
- PMP, Agile, Scrum, or related certifications.
Core Competencies
- Product Launch Management
- Go-to-Market Operations
- Product Marketing Operations
- Cross-Functional Leadership
- Strategic Planning & Execution
- Stakeholder Management
- Program & Project Management
- Business Operations
- Process Improvement
- Executive Communications
- Data Analysis & Reporting
- Change Management
Success Measures
- Successful execution of product launches on time and with high stakeholder readiness.
- Improved efficiency, consistency, and scalability of GTM processes.
- Strong cross-functional alignment across Product, Marketing, Sales, and Customer Success teams.
- High-quality executive reporting and operational visibility.
- Achievement of launch objectives, adoption targets, pipeline goals, and business outcomes.
- Continuous improvement in launch planning, execution, and measurement.
Typical Experience
- 5-8+ years of experience in Program Management, Product Marketing Operations, GTM Operations, Marketing Operations, or Business Operations.
Reporting Structure
Reports to: VP of Product & Solutions Marketing.
Ideal Candidate Profile
A highly organized operator who thrives at the intersection of strategy and execution. This individual enjoys bringing structure to complex initiatives, coordinating across diverse stakeholder groups, and ensuring successful product launches that drive business growth and customer adoption.
Benefits:
100% medical, dental and vision insurance, plus dependents
Paid parental leave
Pet insurance Discount
Life insurance
Commuter benefits
401(k)
Employee Assistance Program
As a growing business strengthening its governance and controls, this role plays a part in supporting high standards of integrity and accountability.
