Vistra Corp.

Product Strategy & Development Associate II

Vistra Corp.$95K — $115K *
Energy & Utilities
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years experience in retail-focused product development, offer/channel strategy, marketing or related function
  • 3+ years experience with financial modeling or customer margin analysis
  • Familiarity with energy or alternative energy products (solar, battery, EVs, VPPs) preferred
  • Proficiency in Excel based modeling; SAS/Tableau experience is a plus
  • Strong self-motivation and problem-solving skills
  • Excellent communication and teamwork abilities
  • Curiosity and willingness to learn new systems as necessary

Responsibilities

  • Leverage analytical skills to evaluate the commercial viability of offerings and recommend program designs
  • Simplify complex energy ideas into user-friendly customer offerings
  • Create new concepts via ideation methodologies and strategic insights
  • Analyze market research to identify opportunities and propose new products/programs
  • Lead product implementation from ideation to market launch with cross-functional teams
  • Manage product verticals and support optimization strategies
  • Cultivate and manage external partnerships to create new programs and business models

Benefits

  • Collaborative work environment across various functions
  • Hands-on role blending analysis, creativity, and execution
  • Opportunity for exposure to innovative energy technologies
  • Potential to impact consumer behavior and the energy grid
  • Access to diverse external contacts including global technology providers
Full Job Description
Job Summary

Job Description

Overview:

  • Vistra is one of the largest competitive electricity providers in the country and takes an innovative, customer-centric approach to meet customers' needs. To win the customer of the future, our Energy Transition Solutions team creates the strategy and builds the products that turn today's emerging energy technologies into real solutions
  • In this role, you'll leverage Distributed Energy Resources - EVs, home solar, whole-home batteries, and more - to create products, programs, and services that unlock new value for consumers and strengthen the grid
  • You'll own concepts from whiteboard to market launch: ideation, economic modeling, vendor partnerships and operational rollout of new products from virtual power plants to electricity commodity plans
  • It's a hands-on role that mixes analysis, creative problem solving, and day-to-day execution. You'll collaborate across marketing, technology, operations and finance plus a diverse set of vendors from technology providers to global device manufacturers


Responsibilities:
  • Leverage analytical and financial analysis skills to assess the commercial viability of potential offerings and recommend program designs that meet necessary financial metrics (margin, sales, ROI, etc.)
  • Transform complex energy ideas to simple, easy to understand customer offerings
  • Generate new concepts through proven ideation methodologies and opportunistic thinking
  • Understand your target audience, analyze research insights & trends, identify opportunities, and ultimately propose & deliver products/programs/partnerships
  • Lead the implementation of new products through ideation, program design, and market launch which will require working with cross-functional stakeholders
  • Manage key product verticals and support product optimization (product design, marketing and sales tactics/strategy) to achieve sales goals for new products
  • External partner relationship cultivation and management to define new programs & business models, negotiate commercial agreements, and define & execute the go-to-market workplan


Requirements:

  • 5+ years work experience in retail-focused product development, offer/channel strategy, marketing or related function
  • 3+ years with financial modeling or customer margin analysis (related to above)
  • Experience with energy or alternative energy products (solar, battery, EVs, VPPs, Demand Response) strongly preferred
  • Proficiency in excel based modeling required, SAS/Tableau experience beneficial; willingness and ability to learn new systems as required (e.g., CRM tools)
  • Experience gained through college degree programs and/or certifications is applicable to above skills
  • Requires strong sense of self-motivation, thrives under minimal supervision, excels at solving complex problems and enjoys working around obstacles
  • Extensive communication and teamwork skills to work effectively with both internal and external customers (e.g., vendors, Marketing, Sales, IT, Legal, Operations, Finance)
  • Demonstrate a high level of curiosity, a capacity for learning, and an aptitude for problem solving
  • Able to effectively contribute to and/or lead small work groups


Key Metrics:
  • Hit target goals for product launches, pilots and tests
  • Plan, lead and launch key initiatives in a matrixed environment
  • Realize product targets for sales velocity, retention, and/or profitability
  • Achieve product / partner targets for customer satisfaction, complaints, incidents and escalations


Job Family
Marketing

Company
Vistra Retail Operations Company

Locations
Irving, Texas

Texas

About Vistra Corp.

Vistra (NYSE: VST) is a leading Fortune 500 integrated retail electricity and power generation company that provides essential resources to customers, businesses, and communities from California to Maine. Based in Irving, Texas, Vistra is a leader in the energy transformation with an unyielding focus on reliability, affordability, and sustainability. The company safely operates a reliable, efficient, power generation fleet of natural gas, nuclear, coal, solar, and battery energy storage facilities while taking an innovative, customer-centric approach to its retail business. In the 2020 Forbes Global 2000, Vistra Energy was ranked as the 756th-largest public company in the world. The company owns the Moss Landing Power Plant in California which currently contains the largest battery energy storage system in the world. In 2016, Texas Competitive Electric Holdings, parent company of TXU Energy and Luminant, emerged from Chapter 11. TCEH was then rebranded as Vistra Energy. Vistra acquired Dynegy in 2018. In 2019, Ambit Energy was acquired, resulting in a 32% residential market share in ERCOT, with NRG Energy as its largest competitor. It also acquired Crius Energy in 2019.
Learn more about Vistra Corp.
Size
5,060 employees
Market Cap
$9,272
Industry
5 Year Trend
+1460%
NASDAQ

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