Blue Shield Of California

Product Strategist, Consultant - Self Funded & Buy-Ups

Blue Shield Of California$110K — $130K *
Healthcare
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required; Master's degree (MBA/MPH) preferred.
  • 7+ years of experience in product strategy/product management.
  • Experience in product roadmap development and performance evaluation.
  • Proficient in conducting market research and competitive analysis.
  • Strong understanding of health plan products and regulatory environments.
  • Project management skills with ability to manage multiple priorities.
  • Knowledge of self-funded business and technical requirements writing is a plus.

Responsibilities

  • Develop and maintain product roadmaps for assigned business lines.
  • Translate strategic objectives into actionable initiatives and plans.
  • Identify opportunities for growth, retention, and profitability.
  • Evaluate market trends and client needs to inform product strategies.
  • Recommend product enhancements based on competitive and market analysis.
  • Establish success metrics and monitor performance against objectives.
  • Present product recommendations and business cases to senior leadership.

Benefits

  • Hybrid work model allowing flexibility and in-person collaboration.
  • Opportunities for professional development and training.
  • Engagement in cross-departmental collaboration and teamwork.
  • Access to a dynamic and evolving health plan product portfolio.
Full Job Description
Job Description

Your Role

The Product Strategy team develops & drives product strategy for the different lines of business. The Product Strategist, Consultant Self-Funded & Buy-Ups will support the self-funded line of business translating market insights, business objectives, client needs, and regulatory requirements into actionable product strategies. This role will support competitive insights, product roadmaps, and strategic recommendations that drive growth, retention, and profitability.

The Product Strategist, Consultant will report to the Director, Self Funded & Buy-Ups.

Responsibilities

Your Work

In this role, you will:

Strategic Support and Planning
  • Support the development, maintenance, roadmap development, and prioritization for assigned lines of business
  • Translate strategic direction into actionable initiatives, business requirements, and implementation plans
  • Identify opportunities to improve growth, retention, and profitability
  • Evaluate market trends, emerging client needs, competitive activity, and regulatory developments to inform strategic recommendations
  • Recommend product enhancements, modifications, new offerings, or product exits
  • Establish success metrics and monitor performance against strategic objectives
  • Present product recommendations, business cases, tradeoffs, and risks to senior leadership
  • Prepare strategic initiatives for implementation and support post-launch monitoring by ensuring accurate product information across systems, filings, communications, and operational processes while identifying and addressing performance or implementation issues


Competitive Intelligence and Market Analysis
  • Lead market assessments and competitive research efforts for assigned portfolios
  • Evaluate competitor products, pricing strategies, networks, benefit offerings, and market positioning
  • Identify emerging trends, market opportunities, customer demands, and industry disruptions
  • Conduct scenario planning and assess impacts of competitive and market changes
  • Develop strategic recommendations and business cases supported by market insights and performance data
  • Present competitive intelligence findings and implications to leadership and stakeholders


Operational and Issue Management
  • Identify and help resolve operational issues through cross departmental collaboration
  • Own risk and issue resolution management, including cross-functional meetings, risk mitigation and corrective action plans, and status reporting
  • Coordinate across teams to drive timely resolution and escalate risks as needed
  • Identify and support development of processes and controls to prevent recurring issues


Qualifications

Your Knowledge and Experience
  • Requires a bachelor's degree or High School Diploma/GED and 4 years of additional relevant experience in lieu of a degree; master's degree in business (MBA), public health (MPH), or related field strongly preferred
  • Requires at least 7 years of prior relevant experience in product strategy, product management, portfolio management, health plan products, or related fields
  • Requires experience supporting product strategy, roadmap development, business case creation, and evaluation of product performance, growth opportunities, retention strategies, and profitability drivers
  • Requires experience conducting market research, competitive intelligence, and financial or operational analysis
  • Deep understanding of health plan products, market dynamics, and regulatory environments
  • Strong project management and organizational skills with the ability to manage multiple priorities simultaneously
  • Knowledge of self-funded business is preferred
  • Experience in writing technical requirements for product launch preferred
  • Intermediate to advanced data analysis including use of pivot tables, charts, data tables, sensitivity analysis, financial modeling, and charting
  • Effectively understand how to productize and monetize vendor capabilities to be sold and packaged for clients


Hybrid

This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week.

Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.

Physical Requirements:

Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.

Please click here for further physical requirement detail.

About Blue Shield Of California

Blue Shield of California is a not-for-profit health plan provider that has been providing Californians with access to high-quality healthcare for over 80 years. The company offers a range of health insurance products and services to individuals, families, and employers. Blue Shield of California is committed to improving the health and wellbeing of its members and the communities it serves. The company is also committed to sustainability and has implemented a number of initiatives to reduce its environmental impact.
Learn more about Blue Shield Of California
Size
7,000 employees
Industry
Founded
1981

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