Bachelor's degree in Computer Science, Marketing, Data Science, or related field
5+ years in roles such as Product Manager or Business Analyst with a focus on customer data or marketing technology
Experience with Customer Data Platforms, especially Salesforce Marketing Cloud
Familiarity with CRM systems and digital marketing technologies like Google and Adobe Analytics
Strong SQL and data analysis skills; proficiency in tools like Tableau or Power BI
Excellent communication skills for bridging technical and business insights
Strong organizational skills and capability to manage multiple priorities effectively
Responsibilities
Translate marketing goals into actionable SFMC solutions and data strategies
Manage the Salesforce Marketing Cloud platform and roadmap, ensuring stakeholder alignment
Serve as the SFMC expert on automation, personalization, and campaign governance
Act as a liaison between marketing, technology, and analytics teams to align data strategies
Review and optimize lead flow rules and audience definitions
Manage automations and customer journeys within SFMC, ensuring data accuracy
Lead customer communications and oversee compliance across channels
Benefits
Opportunities for professional development and career growth
Flexible work environment promoting work-life balance
Access to the latest marketing technology and tools
Collaborative and dynamic workplace culture
Engagement in innovative marketing strategies
Full Job Description
Texas Capital Bank is seeking a strategic Salesforce Marketing Cloud (SFMC) expert to lead the execution of scalable, data-driven marketing solutions. This role will translate marketing goals into technical strategies, manage the SFMC platform and roadmap, and ensure seamless integration with Salesforce and Customer Data Platform. Acting as a key liaison between marketing, technology, and analytics teams, the ideal candidate will drive automation, personalization, and governance while maintaining high standards of data quality, compliance, and campaign performance in a fast-paced, agile environment.
Responsibilities
Translate marketing goals into SFMC solutions and data enablement strategies, collaborating with the Technology team to ensure infrastructure supports scalable campaign execution
Accountable for Marketing Cloud platform, solution roadmap, release management and support; partner with stakeholders and product team to validate requirements
Serve as business SFMC subject matter expert on automation, personalization, deliverability, and governance
Act as the bridge between marketing, technology, and analytics teams, ensuring alignment of data strategies with business priorities and technical feasibility
Review current lead flow rules and prioritization
Facilitate definition of key populations and audiences within the Customer Data Platform
Manage Salesforce Marketing Cloud Automations and Journeys that populate data from data extensions with appropriate task and event creation
Lead all aspects of customer communication across email, Cloud Pages, and subscription lists-ensuring accuracy, quality, and compliance
Oversee business unit deployment with technology; manage Salesforce Marketing Cloud pipeline leveraging multiple business units synced to Sales Cloud that rely on the Salesforce Marketing Cloud Multi-Org Connector to Sales Cloud
Analyze data sets, define mapping and transformation logic, and ensure seamless ingestion and enrichment processes in SFMC
Stay current on SFMC updates and industry best practices
Lead in a fast-paced, agile environment
Perform additional ad hoc tasks as needed
Qualifications
Bachelor's degree in Computer Science, Marketing, Data Science, or a related field
At least 5 years of experience as Product Manager, Data Product Owner, or a Business Analyst focusing on customer data, Martech, or data platforms
Familiarity with Customer Data Platforms (CDPs), preferably Data Cloud and Salesforce Marketing Cloud, and a solid understanding of data integration processes
Experience working with CRM systems (e.g., Salesforce), analytics tools (e.g., Google Analytics, Adobe Analytics), and digital marketing technologies
Strong proficiency in SQL, data analysis, and data visualization platforms (e.g., Tableau, Power BI): able to interpret campaign data and optimize performance
Excellent communication skills to bridge technical concepts with business insights for stakeholders of varying expertise levels
Exceptional organizational skills, with ability to constantly plan-ahead and surface hidden risks as necessary
Ability to work at an abstract level and continuously pivot to arrive at the highest impact answer for the customer
BBA in business or related field required
The duties listed above are the essential functions, or fundamental duties within the job classification. The essential functions of individual positions within the classification may differ. Texas Capital Bank may assign reasonably related additional duties to individual employees consistent with standard departmental policy.
About Texas Capital Bank
Texas Capital Bank is a commercial bank that provides a range of financial services to businesses and individuals. The bank was founded in 1998 and is headquartered in Dallas, Texas. Texas Capital Bank has over 1,500 employees and operates branches in several states, including Texas, California, and New York. The bank offers a variety of services, including commercial lending, treasury management, and wealth management.
