Product Marketing Manager

Yourco, Inc

• $80K — $120K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in product marketing or a related field
  • Strong written communication skills with a knack for copy development
  • Experience in managing cross-functional communications
  • Proficiency in digital marketing strategies and tools
  • Ability to develop case studies and marketing content that resonates with diverse audiences
  • Familiarity with social media management and community engagement

Responsibilities

  • Facilitate communication between Product, Demand Gen, Growth Marketing, Sales, and Customer Success
  • Collaborate with the product team to strategize feature announcements
  • Create engaging copy for in-app feature releases to enhance user experience
  • Develop consistent communication strategies for existing customers regarding product updates
  • Design targeted marketing communications for various customer segments, including Freemium, SMB, Mid-Market, and Enterprise
  • Produce organic marketing content for social media platforms
  • Cultivate community engagement through social media and customer interactions
  • Collaborate with Customer Success to highlight customer stories through case studies
  • Ensure alignment of messaging across all marketing channels with Growth Marketing and Demand Gen teams

Benefits

  • Competitive compensation package
  • Comprehensive medical, dental, and vision insurance
  • Stock options offered for employee investment in the company
  • High-impact role with significant opportunities for professional growth
  • Convenient office location in Chicago near the Willis Tower
Full Job Description
Responsibilities (Product Marketing & Pipeline Engagement):
  • Maintain strong communications between Product, Demand Gen / Growth Marketing, Sales, and Customer Success
  • Work with product to plan feature releases
  • Develop copy for in-app feature releases
  • Build consistent product release communications for current customers
  • Build consistent marketing communications for mid-funnel pipeline (email, retargeting ads, direct mail):
    • Freemium / SMB pipeline
    • Mid-Market pipeline
    • Enterprise Bridge pipeline
    • Channel Partners pipeline
  • Develop consistent organic product marketing content for social media
  • Manage social media / community engagement
  • Work with customers and Customer Success to develop Case Studies
  • Work closely with Growth Marketing / Demand Gen to ensure consistent voice and messaging across all digital channels, website, etc.


Perks:

Competitive comp

Medical, dental, and vision insurance

Stock options

High impact role and opportunity for growth

🏙 Conveniently located Chicago office across the street from the Willis Tower

More about Yourco

Funding: Recently closed our Series A led by High Alpha ($9M total raised)

Founders: Brodie Meyer, Ben Meyer

Team: Currently 10+ and growing!

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