4+ years in product marketing at a fast-paced software company, with proven GTM strategy and product launch experience.
4+ years in growth, performance, or lifecycle marketing, managing data-driven campaigns end to end.
Strong understanding of the customer data tooling ecosystem and market trends.
Exceptional writing skills, capable of crafting narratives and executing marketing plans.
Ability to navigate ambiguity with a proactive approach to problem-solving.
Comfortable with technical details and quick to learn complex products.
Collaborative mindset with a focus on ownership and enhancing team performance.
Responsibilities
Define and refine RudderStack's positioning and messaging for a cohesive narrative across all channels.
Lead end-to-end go-to-market strategies for product launches, including supporting campaigns and partnerships.
Manage the competitive program, maintaining up-to-date materials and a strong sales narrative.
Develop practical sales enablement tools like decks and objection handling guides based on buyer insights.
Create diverse content, including blogs and ad copy, to support marketing strategies.
Stay aligned with product and business priorities, ensuring marketing efforts reflect future directions.
Implement streamlined processes using AI where beneficial, while applying critical thinking for maximum impact.
Benefits
Medical, dental, and vision insurance.
401(k) plan.
Paid time off and parental leave.
Learning and home office stipends.
Wellness benefits and perks.
Full Job Description
About the role
We're hiring a full-stack product marketer. You'll work across the full marketing function, from positioning and messaging and go-to-market strategy to sales assets, content, and storytelling. You absorb product and company strategy and turn it into work that ships, from positioning and campaigns to major new product launches. In a given week you might move between a positioning doc, a go-to-market plan, a battlecard, an enablement session, and a blog post.
We're looking for someone who understands the data and martech space, has a point of view, and who's happiest working with range and autonomy.
This role is remote first and can be based anywhere in the US (#LI-Remote).
What you'll do
Sharpen how RudderStack shows up in a crowded, fast-moving category, owning positioning and messaging to give us a cohesive, convincing narrative across every channel and conversation.
Run go-to-market for launches and the broader motion around them: plan and execute launches end to end, and support the campaigns, webinars, sponsorships, and partner and analyst work that surround them.
Own the competitive program. Know the landscape, build and keep competitive materials current, and combat competitor noise with a clear point of view sales can win with.
Equip sales with enablement they actually use - decks, talk tracks, one-pagers, objection handling - grounded in a real understanding of our buyers.
Create content to carry the strategy: announcement blogs, thought leadership on the problems we solve, web and ad copy, and the social presence around it.
Stay wired into the product and the business, tracking the roadmap and company priorities so your work reflects where we're headed, not just where we've been.
Build streamlined processes with AI for core work where appropriate, and apply your critical thinking, point of view, and human hand where they create the most leverage.
Qualifications
4+ years in product marketing at a fast paced software company, owning GTM strategy and running major product launches, with the portfolio and results to show for it, or
4+ years in growth, performance, or lifecycle marketing, owning data-driven campaigns end to end, from targeting through execution and attribution.
A strong grounding in the customer data tooling ecosystem. You know how tools for data collection, unification, and activation fit together. You're curious where the market is going, and you have your own point of view.
A sharp writer who can also execute. You're as comfortable shaping a narrative as you are running the plan behind it.
Comfort with ambiguity and a bias to action. You can see the gaps and figure out how to close them.
No fear of technical detail, and the ability to learn a deep product quickly.
Low ego, high ownership. You work across product, sales, and the rest of marketing, and you make those people better.
Nice to haves
Experience marketing to technical or developer-adjacent buyers.
Background at a data infrastructure, martech, or developer tooling company.
One more thing If you're excited about this but don't check every box, we'd still like to hear from you. We care more about range, judgment, and what you've actually shipped than a perfect match on paper.
The salary range for this role is $140,000 to $160,000 for candidates based in the United States. We set final pay based on job-related factors, including experience, skills, and location. This role is also eligible for equity / stock options. Benefits include medical, dental, and vision insurance; 401(k); paid time off; paid parental leave; learning and home office stipends; and wellness benefits/perks.
