2-4 years of B2B SaaS experience in Product Marketing or related field
Familiarity with mobile device management, print management, IoT, or Low Code platforms
Experience collaborating with technical product managers
Strong writing and editing skills with attention to detail
Excellent communication and collaboration skills across cultures
Proven time and project management ability
Experience executing projects across diverse marketing functions
Responsibilities
Own product marketing for part of the SOTI One Platform
Draft compelling stories and content for lead generation and revenue growth
Act as the subject matter expert for go-to-market activities
Support demand generation with product-focused blogs and web content
Collaborate with Product Management on feature development
Ensure sales teams have necessary tools and knowledge
Research buyer and partner needs for effective marketing
Maintain brand consistency in client-facing activities
Benefits
Opportunity to work at a leading technology company
Collaborative environment with cross-functional teams
Chance to shape the go-to-market strategy for innovative products
Access to professional development and growth opportunities
Flexibility in working across multiple time zones and cultures
Full Job Description
As a part of SOTI's ongoing evolution as a technology leader, we are expanding our Product Marketing function, aiming to improve product adoption, reach growth targets, support our partner network, and tell a compelling, cohesive story about our products. Reporting to the Senior Manager, Product Marketing, the new Product Marketing Manager will own the value proposition, positioning, and go-to-market strategy for SOTI Snap, SOTI Connect, and SOTI Identity. You will act as the connective tissue between Product Management, Sales, and Sales Enablement by translating technical capability into real, tangible value that will resonate with IT leaders, end users, and partners.
What You'll Do
Own product marketing for part of the SOTI One Platform.
Draft compelling stories and content about SOTI products that drive high quality leads, new feature adoption, and revenue growth.
Act as the subject matter aspect for all go-to-marketing activities surrounding your assigned product line.
Support demand generation activities by writing and editing detailed product-centric blogs, brochures, and web content.
Work closely with the Product Management Team on new feature development, ensuring that our product roadmap is centered on real market need and competitive displacement.
Collaborate with Sales Engineering, Sales Enablement, Sales Development, and Sales to ensure that they have the tools and knowledge required to complete their duties effectively.
Research and understand the needs of our buyers and partners.
Ensure brand and messaging consistency for any client facing activities relating to your assigned product line.
Experience You'll Bring
2-4 years of B2B SaaS experience in Product Marketing, growth marketing, partner marketing, or a related field.
Basic to advanced understanding of the modern IT landscape. Experience in mobile device management, print management, IoT, or Low Code platforms considered an asset.
Experience working with technical product managers.
Excellent writing and editing skills with an eye for detail. A portfolio of published writing is a bonus (e.g. blogs, eBooks, research reports).
Outstanding communication and cross-group collaboration skills with comfort working across multiple time zones and cultures.
Strong time and project management skills with a proven ability to handle multiple competing priorities with ease.
Experience executing projects across a cross-functional marketing team (graphic design, video, communication, product marketing, field marketing, website, and more).
About SOTI
SOTI is a Canadian software company that provides enterprise mobility management and mobile security solutions. The company's flagship product, SOTI MobiControl, allows businesses to manage and secure their mobile devices and applications from a single platform. SOTI was founded in 1995 by Carl Rodrigues and has since grown to become a global leader in the enterprise mobility management market. The company has over 17,000 customers in more than 170 countries and has received numerous awards for its innovative products and services.
