About the RoleRole PurposeThe Product Marketing Manager is responsible for driving the end-to-end product commercialization lifecycle, aligning cross-functional teams around a shared growth strategy that maximizes value for customers, suppliers, and the business. This role bridges Product, Marketing, Sales, Technical, Supply Chain, Sourcing, and eCommerce teams to ensure market opportunities are effectively translated into profitable growth and successful product outcomes.
Responsibilities- Develop and execute product marketing and go-to-market strategies.
- Lead product launches and commercialization initiatives across cross-functional teams.
- Define product positioning, messaging, and value propositions.
- Identify growth opportunities through market, customer, and competitive insights.
- Partner with Sales and suppliers to drive product adoption and revenue growth.
- Support portfolio management, lifecycle planning, and category growth initiatives.
- Measure and communicate product performance through KPIs and business reviews.
- Build strong relationships across Product, Marketing, Sales, Supply Chain, Sourcing, and supplier organizations.
How I make a difference in this roleI turn market opportunities into commercial results by aligning teams around a clear strategy, delivering successful product launches, and driving measurable growth for customers, suppliers, and the business. Through strong cross-functional leadership and data-driven decision making, I help accelerate revenue, market share, and customer value.
Candidate RequirementsEssential Skills & ExperienceEssential: - Product marketing, category management, product management, or commercialization experience.
- Experience developing and executing go-to-market strategies.
- Strong cross-functional leadership and stakeholder management skills.
- Ability to analyze market, customer, and business performance data to inform decisions.
- Experience managing multiple priorities in a fast-paced commercial environment.
- Strong communication, presentation, and influencing skills.
- Experience working with sales teams to drive growth and adoption.
Desirable:- Experience in industrial distribution, manufacturing, or B2B environments.
- Supplier or channel marketing experience.
- Portfolio management and product lifecycle management experience.
- Knowledge of eCommerce, digital marketing, or customer acquisition strategies.
- Experience leading large-scale product launches or transformation initiatives.
- Familiarity with CRM, business intelligence, and analytics platforms.
- Demonstrated success delivering measurable growth in revenue, market share, product adoption, or customer engagement.
- Experience managing multiple priorities and delivering results in a fast-paced, matrixed environment.
Essential Qualifications (Must be evidenced at offer stage)- 5-8+ years of experience in Product Marketing, Product Management, Category Management, Commercial Strategy, Marketing, or related B2B commercial roles.
- Demonstrated experience developing and executing go-to-market, commercialization, or growth strategies.
- Proven track record of leading cross-functional initiatives and influencing stakeholders across sales, marketing, product, supply chain, and supplier organizations.
- Experience using market, customer, and business performance data to drive commercial decisions and business outcomes.
#LI-SC1 #LI-HYBRID
