What does a Product Marketing Manager do at Rinnai?The Product Marketing Manager is responsible for translating customer, competitive, and business insights into actionable product and go-to-market strategies. This role partners closely with Product Management, Sales, and Commercial teams to ensure new products are developed, positioned, launched, and scaled effectively.
This individual will play a critical role in representing Marketing throughout the new product development (NPD) process.
- This position is located at 103 International Drive Peachtree City, GA with a hybrid schedule.
- Other Perks/Benefits: Best-in-class health benefit programs that provide eligibility on 1st day of employment, 401k match, Paid Volunteer Community Service Day, and so much more
Essential Responsibilities:- Act as the primary Marketing representative within cross-functional product development teams, partnering closely with Product Management, Engineering, and Commercial stakeholders
- Bring the voice of the customer, market trends, and competitive insights into product definition and roadmap discussions
- Lead development of value propositions, target segments, and positioning early in the product lifecycle
- Validate product concepts through market research, customer feedback, and testing
- Develop clear, compelling product positioning and messaging frameworks targeting key segments and audiences
- Translate technical product features into customer-centric benefits and outcomes
- Maintain consistency in messaging across all product communications
- Lead go-to-market planning for new products and key product enhancements
- Develop and execute launch plans, including timelines, deliverables, and cross-functional coordination
- Partner with Sales to ensure launch readiness, including training, enablement materials, and tools
- Monitor launch performance and optimize post-launch
- Create and deliver sales enablement content (pitch decks, playbooks, competitive comparisons, FAQs)
- Act as a key resource for the sales organization on product value, competitive positioning, and use cases
- Partner with sales team to identify opportunities and remove barriers to adoption.
Job Requirements:Knowledge- Understanding of corporate and operational business issues
- Marketing management, PR and advertising experience
- Demonstrated understanding of business strategies and tactics to implement brand and marketing initiatives
- Experience in serving as marketing lead for New Product Development initiatives
- Experience in B2B marketing to commercial businesses
- Experience in a multi-tiered distribution model
- Experience in wholesale, heating and energy space
- Bachelor's degree in business required.
- Minimum 10 years of marketing or related experience.
- Experience in consumer durables a plus.
Abilities- Results orientated, entrepreneurial, and self-motivating
- Well-developed interpersonal skills to build positive working relationships with management
- Comfortable working in team environment
- Project management skills/ability to multitask and prioritize
- Excellent communication skills, both written and oral presentation skills
- Strong Microsoft Office tools proficiency
Working Conditions & Physical Requirements:Physical Activities- Remaining in a stationary position, often standing, or sitting for prolonged periods.
- Communicating with others to exchange information.
- Accessing the accuracy, neatness, and thoroughness of the work assigned
Physical Demands- Sedentary work that primarily involves sitting or standing.
Environmental Conditions- No adverse environmental conditions expected.
Benefits- Medical, Dental, Vision, and Prescription
- Flexible Spending Account (FSA) options for Medical and Dependent Care
- Paid Time Off (PTO), Floating Holidays (FH)
- Paid Holidays
- 401(k) Plan with Company Match
- Company Paid Life Insurance
- Voluntary Life Insurance
- Short- and Long-Term Disability
- Professional Development
- Tuition Reimbursement
- Annual Incentive Plan (AIP)
- Referral Bonuses
- Paid Volunteer Community Service Day
- Tobacco and Drug-Free Campuses
- Employee, family, and friend's discount
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