The roleWe're looking for a strategic revenue product marketing manager to help shape how Linktree's paid products are understood, experienced, and valued. This role will focus on building the external positioning and narrative of Linktree's subscriptions, add-ons, and paid features, while partnering closely with growth and product teams to build internal frameworks for pricing and packaging decisions.
You'll sit alongside our growth product team and broader product org, acting as a key thought partner on how monetization decisions are communicated to users. You'll help translate insights, strategy, and performance into clear positioning, compelling messaging, and cohesive upsell experiences.
If you love building product narratives, enjoy grounding creative work in insight and data, and are excited to shape how a product-led company grows revenue, this is a unique opportunity to make a huge impact.
What you'll doBuild the external brand of Linktree's paid products- Evolve the positioning and messaging for Linktree's subscription products, add-ons, and paid features across user segments and verticals, grounded in user research, behavioral data, and revenue insights.
- Bring clarity to what's paid, what's included, and why it's worth it through thoughtful storytelling across pricing pages, in-product surfaces, CRM, and marketing channels.
- Build an "always-on" marketing strategy that feels consistent, intentional, and aligned with Linktree's brand.
Shape monetization strategy with growth and product teams- Build target user personas to shape how we build pricing, packaging and bundling..
- Establish internal decision frameworks for add-on and emerging products alongside product, growth and revenue teams.
- Act as a creative and strategic partner to the growth product manager, helping translate pricing and monetization strategy into user-facing narratives.
- Collaborate with product teams to shape how new features are introduced, framed, and understood within subscriptions or add-ons.
Own in-product subscription and upsell storytelling- Partner with product and data teams to identify target segments, use cases, and upgrade moments that drive conversion.
- Craft the language and framing of upsell moments to feel helpful, timely, and on-brand.
- Work with CRM, growth marketing, and paid teams to ensure upsell targeting and messaging is cohesive across channels.
Revenue launches and campaigns- Lead the product marketing narrative for revenue-driving moments like Black Friday, Cyber Monday, and New Year campaigns.
- Define the audience story, value proposition, and creative direction across channels.
- Partner with paid, social, and CRM teams to ensure campaigns feel intentional and well-positioned.
Partner monetization storytelling- Help articulate the value of Linktree's audience and ecosystem to partners and brands.
- Support internal sales and product teams with clear, compelling narratives for partner-led revenue opportunities.
- Ensure partner offerings are positioned clearly within the broader paid ecosystem.
Cross-functional clarity and consistency- Be a steward of clarity across the paid product ecosystem, reducing confusion and fragmentation.
- Ensure consistent messaging across migrations, localization efforts, and global launches.
- Help internal teams align on the "why" behind paid decisions, even when execution lives cross functionally across the company.
What you'll bring- 5-8 years of experience in product marketing or related roles, ideally with consumer subscription or SaaS products.
- You're both a strategic storyteller and operator, able to connect high-level brand value to detailed GTM execution.
- Experience working with metrics like conversion, retention, ARPU, and LTV.
- Analytical mindset with the ability to use insights and performance data to inform creative decisions.
- Comfort operating in ambiguity and shaping narratives for evolving products.
Linktree is committed to providing a fair and competitive compensation package including cash, equity, and benefits. The base salary offered for this role is targeted at $180,000-$190,000 for roles based in San Francisco and Los Angeles. Final offers depend on multiple factors including location, experience, expertise, and role scope, and may vary from the range listed.
P.S. If you don't tick every box in this listing, please don't rule yourself out. We take pride in inclusion and hiring incredible human beings with great potential over ticking boxes - so if this role resonates with you, hit that apply button!
