Amazon

Product Marketing Manager, Prime Video US Streaming

Amazon$71K — $125K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2+ years of non-internship marketing experience
  • Proficient in Excel and PowerPoint
  • Experience with data analytics to gauge marketing effectiveness
  • Background in onsite marketing, lifecycle marketing, and digital advertising
  • Bachelor's degree in marketing, advertising, business, or equivalent

Responsibilities

  • Support strategy and execution of marketing campaigns for third-party content
  • Lead coordination for content partner launches across cross-functional teams
  • Analyze campaign performance and report insights to senior leadership
  • Align marketing efforts with broader Prime Video programming priorities
  • Develop scalable marketing processes for efficiency and consistency
  • Represent team in planning for seasonal programming
  • Advocate for partner and customer experience

Benefits

  • Comprehensive health insurance including medical, dental, and vision
  • 401(k) matching
  • Paid time off
  • Parental leave
  • Adoption and surrogacy reimbursement
  • Flexible spending accounts
  • Mental health support and EAP services
Full Job Description
Prime Video is seeking a Product Marketing Manager to help drive our mission of becoming the premier destination for entertainment. In this role, you will support third-party content on Prime Video, including subscription channels (e.g., Paramount+, Peacock, AMC+) and transactional (buy/rent) content. As a member of the team, you will support cross-functional marketing initiatives that shape how customers discover and engage with entertainment on Prime Video, from partner launches and campaign execution to performance reporting and seasonal programming.

A successful candidate is an entertainment enthusiast with a strong record of managing complex, time-sensitive projects and delivering results across multiple workstreams simultaneously. The candidate is detail-oriented, analytically strong, and an effective written and verbal communicator who can translate data into clear narratives for leadership audiences. An ideal candidate thrives in a fast-paced environment, takes pride in operational excellence, and can balance multiple competing priorities.

Key job responsibilities

As a Product Marketing Manager, you will

- Support the strategy and execution of marketing campaigns that drive awareness, engagement, and growth for third-party content on Prime Video

- Lead cross-functional coordination for content partner launches, working with creative, merchandising, and marketing teams to ensure high-quality delivery

- Analyze campaign and content performance metrics, delivering insights and reporting to senior leadership on a recurring basis

- Coordinate with programming, creative, and partner teams to align marketing efforts with broader Prime Video priorities

- Develop scalable processes and frameworks that drive consistency and efficiency across marketing programs

- Represent the team in cross-functional planning for seasonal programming

- Advocate for the partner and customer experience

BASIC QUALIFICATIONS

- 2+ years of professional non-internship marketing experience

- Experience in Excel and PowerPoint

- Experience using data and metrics to measure impact and determine improvements

- Experience with onsite marketing, lifecycle marketing and digital advertising

- Bachelor's degree in marketing, advertising, business or equivalent

PREFERRED QUALIFICATIONS

- Knowledge of basic SQL queries

- Experience with A/B or multivariate testing

- Experience automating a complex process

- Experience equally comfortable building strategic marketing plans and executing at a tactical level

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York - 71,500.00 - 125,100.00 USD annually

About Amazon

Audible is a provider of spoken audio information and entertainment , on the Internet. They provide premium spoken audio content, such as audio versions of books and newspapers and radio programs, that is delivered over the Internet and played back on personal computers and hand-held electronic devices. The Audible service allows consumers to purchase and download their content from their Website, store it in digital files and play it back on personal computers and electronic devices. More than 15,000 hours of audio content are available on their Web site, including audio versions of books, periodicals and radio programs. Several manufacturers have agreed to support and promote the playback of their content on their hand-held audio-enabled electronic devices.

Amazon Careers

Joining Amazon presents an unparalleled opportunity to become part of a vibrant team pushing the boundaries of innovation and growth in the global marketplace. As a leader in e-commerce, technology, and logistics, Amazon offers a variety of job opportunities that cater to a range of skills and professional interests. Work You’ll Do At Amazon, every day is an opportunity to collaborate with the brightest minds in technology and business to redefine what’s possible. Whether you’re interested in software development, marketing, human resources, or customer service, Amazon has a position waiting for you. Transform the way the world shops and innovates with our diverse and inclusive team. Amazon is not just a company; it’s a community where you can drive real change and contribute to projects impacting millions globally. Lead with Innovation and Leadership Amazon is the perfect place to enhance your leadership and innovation skills. Our culture encourages pushing the envelope and imagining the unimaginable. Here, you will lead projects that challenge the status quo and define new industry standards. Work with a team that values diversity and is committed to creating an inclusive environment. Our leadership is focused on harnessing the collective power of unique perspectives to foster growth and innovation. Explore Amazon’s Employment Benefits Amazon’s commitment to its employees extends beyond just career growth. We offer competitive benefits, including health care, parental leave, and diversity training, ensuring that our team not only excels professionally but also enjoys well-being and security. Internship and Networking Opportunities Start your career with an Amazon internship and gain hands-on experience that matters. Our internships provide a gateway to full-time employment and an opportunity to network with professionals across various sectors of the company. Future-Proof Your Career With Amazon, your career path is filled with numerous opportunities for advancement. Our learning and development programs are designed to nurture your professional growth and keep you at the forefront of industry trends. Stay Connected Join Our Team Discover the job opportunities at Amazon that match your skills and interests. We are constantly on the lookout for passionate, curious, and innovative team players ready to make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding career opportunities that await at Amazon. Amazon is more than just a company—it’s a platform for building a promising future. Whether you’re starting or looking to advance your career, Amazon offers the resources, support, and network you need to succeed. Join us, and be a part of our continuing mission to be Earth's most customer-centric company.
Learn more about Amazon
Size
1,608 employees
Market Cap
$832.6 billion
Industry
Net Income
$21.3 billion
Founded
1994
5 Year Trend
+28.1%
Revenue
$386 billion
NASDAQ

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