Meta is building a new generation of consumer and business subscription products with MetaOne. Pricing and bundling are central to whether these products succeed and deliver value to people and businesses. Meta is seeking a Product Marketing Manager to lead subscriptions pricing. The ideal candidate will have direct, hands-on experience setting pricing and bundling strategy for subscription products, an understanding of subscription business models, willingness-to-pay research and price elasticity, and a track record of translating that into decisions that grow adoption and revenue. They will coordinate cross-functional work with product, research, data science, finance and go-to-market peers to deliver results in a fast-paced environment. The Product Marketing Manager will be responsible for driving pricing strategy for Meta's subscription products - assessing market needs, conducting research to influence pricing and packaging decisions, establishing pricing governance and guardrails, and identifying opportunities to optimize monetization while protecting the customer experience.
Responsibilities
Lead pricing, packaging and bundling strategy for Meta's subscription products, including price setting, experimentation, discounting/promotions and internationalization.
• Lead market assessment, quantitative analysis and qualitative feedback - representing market requirements internally with Product Management, Data Science and Engineering.
• Drive ongoing pricing optimization, including periodic price adjustments, elasticity testing, to respond to market conditions and business goals.
• Establish and uphold pricing governance, including principles, methodology, approval processes and guardrails across the subscriptions portfolio.
• Own go-to-market strategy for pricing and packaging initiatives by guiding cross-functional teams in developing client communications, positioning and sales enablement.
• Monitor competitor pricing and subscription market trends, providing actionable insights and recommendations to leadership on pricing and packaging changes.
• Ensure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs.
Minimum Qualifications
• 10+ years of professional experience in pricing strategy, product marketing, product management, monetization or management consulting
• Direct experience developing and executing pricing, packaging and bundling strategy for subscription products
• Experience with pricing research, modeling and optimization (e.g. willingness-to-pay, price elasticity), and familiarity with key subscription metrics
• Experience leading cross-functional teams through influence and the ability to drive resolution in the context of competing perspectives
• Analytical, data-driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues
• Communication skills that are effective with technical, business and external stakeholders, including senior leadership
• Experience working in a fast-paced, ambiguous environment and driving clarity in complex situations
• Bachelor's degree in Business, Marketing, Economics or a related discipline
Preferred Qualifications
• MBA or other relevant advanced degree
• Experience working across both B2B and B2C customer-driven development
• Experience with experimentation, A/B testing and data-driven decision-making
• Experience building out or scaling a pricing function or capability
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
