Job Overview:This product marketer will decide how pilots understand our products, how they recognize differentiated value, and why they adopt, upgrade and stay. You will influence product direction through deep market insight, define compelling commercial stories and help establish a new aviation category. We want someone who can make complex software feel intuitive, valuable and personal to pilots.
Responsibilities:Own positioning and messaging. Create accurate, memorable positioning for Pilotbase Pilot, Essential, Elite, and LogTen, tailored by pilot segment, stage, and motivation. Build message architecture and proof that stay true to the real product experience, and own approved claims for every pilot campaign.
Be the voice of the pilot. Run ongoing research with aspiring pilots, students, instructors, recreational pilots, and professionals. Turn interviews, feedback, objections, churn signals, and behavioral data into segments the whole team can use.
Track the competitive landscape. Monitor competitors and market shifts across EFB, logbook, and ground school, and turn them into insight that informs product, pricing, positioning, and go-to-market decisions.
Lead launches and go-to-market. Own audiences, value propositions, launch narratives, and commercial readiness for new pilot experiences, major releases, and subscription offers. Define launch hypotheses and measure adoption, engagement, and subscription impact.
Shape subscription value and pricing. Partner with Product and Pilot Growth on free-versus-paid value, upgrade messaging, pricing and packaging research, trials, and monetization experiments, assessing conversion and retention by cohort.
Convert pilots after graduation. Many pilots start using our app because their school requires it. Define the messaging and offers that help them see enough lasting value to subscribe on their own, across direct, flight school, and product-led channels.
Grow across the portfolio. Build a portfolio story that respects LogTen's trust and equity while introducing Pilotbase Pilot to the right subscribers, judging success on pilot lifetime value across products.
Direct creative and content. Write and direct product narratives and briefs for launches, campaigns, landing pages, onboarding, and customer stories. Partner with our Creative & Brand team to connect pilots' love of aviation to real reasons to adopt and pay.
Build trusted product knowledge, scaled with AI. Own the approved claims, value propositions, and competitive facts every team and AI workflow draws from. Use AI to scale research, competitive monitoring, and message testing, measured by better insight and commercial impact rather than content volume.
Qualifications:REQUIRED- Substantial software product marketing experience
- Repeated examples of differentiated positioning, segmentation and messaging
- Customer research and competitive intelligence
- GTM ownership and launches; subscription and lifecycle awareness
- Strong Product partnership
- Excellent writing, analysis and creative briefing; fluency with adoption, conversion, retention and product behavior metrics.
- Evidence of using AI to improve customer research, competitive analysis or launch execution, with clear judgment about where it should not be trusted.
PREFERRED- Direct-to-consumer subscriptions, mobile apps, PLG, freemium, upgrades and trials;
- Multi-product portfolios;
- B2B2C or education and training distribution;
- Specialized professional communities; pricing and packaging research
- AI-driven research and experimentation
- Aviation expertise helpful, not essential
Benefits: - Full benefits package (Medical, Dental, Vision, Short-Term Disability, Life Insurance, 401(k) plan)
- Equity Appreciation Plan
- Flexible Time Off policy
- Seven (7) company-wide paid holidays + two (2) floating holidays
- Two (2) wellness days
- Employee Assistance Program
- Professional Development Stipend
- Home Office Stipend
Compensation: The salary range for this role starts at
$120,000 annually. The final agreed-upon compensation is based on a number of factors, including but not limited to: individual education, qualifications, skills, prior work experience, competencies, and geographic work location. The above salary range represents the Company's good faith and reasonable estimate of the range of possible compensation at the time of posting.
Travel Requirements:- Occasional business travel may be required for on-site events and conferences.
Deadline for Applications: - The company will accept ongoing applications until the role is filled. There is no deadline to apply for this position.
