Product Marketing Manager

Petra Security

$130K — $170K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-6 years of B2B product marketing experience, preferably with technical buyers
  • Exceptional storytelling skills for transforming technical concepts into engaging messaging
  • Ability to interpret customer data and market trends to guide marketing strategies
  • Experience collaborating with product and engineering teams for product launches
  • Strong instinct for sales enablement, understanding the needs of sales teams
  • Proficient in clean and effective copywriting with a strong editorial standard
  • Self-starter with a capacity to manage multiple responsibilities and initiate projects from scratch

Responsibilities

  • Own and continuously refine the messaging and positioning for Petra
  • Collaborate with the Product team to strategize and execute feature launches
  • Develop sales enablement materials, including battle cards and objection handling guides
  • Create persuasive content like case studies and campaign assets to drive sales
  • Produce resources for MSPs to help them sell Petra effectively to their clients
  • Use insights from customer interactions and market research to enhance messaging
  • Shape the product marketing function and its operations as the company scales

Benefits

  • Equity ownership
  • Comprehensive healthcare, dental, and vision coverage
  • Daily lunch provision at the office
  • Retirement savings plan (401K)
  • Stipend for commuting expenses
  • Gym membership discount at Equinox
Full Job Description
The Role

We're looking for a versatile product marketer to own how we position Petra and arm our team to sell it. You'll do a bit of everything a great PMM does, from sharpening our messaging and partnering with Product on launches to building the enablement and content that makes our sales team dangerous. Because we sell through MSPs who then sell Petra to their own clients, you'll think about two audiences at once: the MSP who buys, and the client they need to convince. We need someone who can turn a technical product into a clear, compelling story and translate that story into everything the go-to-market team needs.

What You'll Do
  • Own messaging and positioning: build and maintain our source of truth for how we talk about Petra, and keep it sharp as the product and market evolve
  • Partner with Product on launches: shape how new features come to market, from positioning and naming to the assets that get them adopted
  • Drive sales enablement: build the battle cards, talk tracks, decks, and objection handling that help our AEs win, and keep them current as the market shifts
  • Create content that sells: case studies, comparison pages, one-pagers, and campaign material that move deals and support demand
  • Arm the channel: build the material MSPs need to sell Petra to their own clients, so our story carries all the way to the end customer
  • Ground your work in evidence: mine call recordings, competitive intel, and customer conversations to sharpen messaging and surface what's actually resonating
  • Build the function: as we scale, you'll shape what product marketing looks like at Petra and how we work cross-functionally


What You Bring
  • 3-6 years of experience in B2B product marketing, ideally to a technical buyer
  • Exceptional storytelling abilities: you turn technical capability into clear, compelling messaging that lands with both technical and business buyers
  • Instinct informed by evidence: you pull signal from customer conversations, competitive reality, and the field, then trust your judgment to move without perfect information
  • Track record partnering directly with product and engineering to bring technical products to market
  • Enablement instinct: you know what a sales team actually needs to win and you like building it
  • Strong copywriting skills: you write clean, sharp copy with a high editorial bar
  • Self-starter with a bias toward action: you're comfortable wearing a lot of hats and building 0-1

The Team

We're small and high-caliber. Our founders are ex-Abnormal Security, Palo Alto Networks, and Bridgewater. Other early team members include:
  • 3 former founders
  • An engineering leader from Anduril
  • Quants from IMC and Point72

You'll work directly with people who are exceptional at what they do.

Benefits and Pay
  • Base salary range: $130K-170K
  • Equity
  • Healthcare, dental, vision
  • Lunch in the office
  • 401K
  • Commuting stipend
  • Equinox discount


This role is in-person, here in SF.

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