Plaid

Product Marketing Manager - Payments

Plaid$130K — $155K *
Finance & Insurance
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years of experience, including 3+ years in product marketing or strategic GTM role at a B2B software company.
  • Strategic thinker with a proactive, action-oriented mindset, capable of thriving in an ambiguous environment.
  • Exceptional written communication skills for creating marketing and sales materials, and articulating strategy.
  • Strong verbal communicator comfortable engaging with leaders in major fintechs and financial institutions.
  • Demonstrated success in launching new products and driving market adoption.
  • Collaborative team player eager to engage with Product, Marketing, and Sales cross-functionally.
  • Experience in the fintech payments sector, especially in dynamic environments, is a plus.

Responsibilities

  • Develop clear and persuasive messaging that highlights the unique benefits of Plaid's solutions.
  • Perform ongoing competitive analysis to enhance product positioning and identify new opportunities for growth.
  • Liaise with the Product team to interpret product features into accessible customer-facing content.
  • Work with various teams (Sales, Marketing, Design, etc.) to create and share effective marketing collateral like presentations and blogs.
  • Design and execute integrated marketing campaigns aimed at key customer segments to boost product adoption.

Benefits

  • Comprehensive medical, dental, and vision insurance.
  • 401(k) retirement plan.
  • Equity and/or commission opportunities based on the position.
Full Job Description
As a Product Marketing Manager for Payments, you'll help bring Plaid's vision for bank payments to life: making us the method of choice for Billers, Fintechs, and Financial Institutions. Our mission is to harness Plaid's network-spanning coverage, intelligence, and conversion-to deliver seamless, secure, and intelligent payment experiences. This role is central to accelerating adoption, scaling product impact, and redefining how money moves across the financial ecosystem. Responsibilities: • Craft clear, compelling positioning and messaging highlighting the unique value of Plaid's solutions • Conduct ongoing competitive analysis and research to inform product positioning, identify new opportunities, and ensure Plaid maintains a clear competitive advantage. • Partner closely with the Product team to deeply understand product features and capabilities, translating technical concepts into impactful, easy-to-understand customer-facing content. • Collaborate cross-functionally with Sales, Marketing, Enablement, Design, and Communications teams to create and distribute compelling collateral (presentations, case studies, one-pagers, blog posts, webinars, website updates, etc.) • Work with our Marketing teams to build integrated campaigns targeting key customer segments to accelerate product adoption and expansion. Qualifications: • 6+ years of experience with 3+ years in product marketing or other strategic GTM role at a B2B software company • Thoughtful, strategic thinker with a bias for action; comfortable operating in a fast-moving environment with a high degree of ambiguity • Outstanding written communication skills - comfortable developing marketing and sales collateral, as well articulating our strategy with internal stakeholders (e.g. business case, narrative) • Strong presence and verbal communicator - comfortable engaging with leaders at the largest fintechs and financial institutions in the U.S. • Proven success in launching new solutions and driving market adoption • Desire to engage deeply with cross-functional partners across Product, Marketing, and Sales • Fintech payments experience, especially in a fast-paced environment, is a strong nice-to-have Additional compensation in the form(s) of equity and/or commission are dependent on the position offered. Plaid provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay is based on factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience and skillset, and location. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

About Plaid

Plaid is a financial services company based in New York City. The company builds a technology platform, which enables applications to connect with users' bank accounts. Plaid focuses on enabling consumers and businesses to interact with their bank accounts, check balances, and make payments through financial technology applications. The company was founded in 2013 by Zach Perret and William Hockey. In January 2020, Visa announced that it would acquire Plaid for $5.3 billion. The acquisition was completed in January 2021.
Learn more about Plaid
Size
600 employees
Industry
Founded
2011

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