Excellent project management skills in fast-paced environments
Strong copywriting skills to simplify complex product messaging
Familiarity with the US B2B buying landscape
Responsibilities
Own US product positioning, adapting global messages for local audiences
Plan and execute integrated go-to-market campaigns
Coordinate US product launch execution across multiple channels
Develop US-focused competitive content and objection handling guides
Translate customer success stories into sales materials
Contribute to post-sale customer adoption and upsell strategies
Gather feedback from sales and share insights with the global team
Benefits
401k match and equity options
20 days paid holiday plus bank holidays
Budget for professional equipment and personal development
Commuter benefits
Inclusive community with all-company events and socials
Full Job Description
About the Role
We're hiring our first US-based Product Marketing Manager to drive go-to-market execution, product positioning, and adoption in the US: our largest and fastest-growing market. You'll take Orbital's global positioning and competitive narrative and translate it into the messages, materials, and campaigns that accelerate pipeline, win deals, and grow accounts.
You'll work closely with our Senior Product Marketing Manager in the UK, who owns global strategy. Your job is to be the best possible expression of that strategy in the US market-with real ownership over how it lands.
What You'll Own
Product Positioning & Messaging: Own the US expression of Orbital's positioning, adapting global messaging frameworks for US buyer personas, verticals, and competitive dynamics
GTM Campaigns: Plan and execute integrated US GTM campaigns in partnership with Demand Generation and Content colleagues, tailoring global themes for the US audience and competitive landscape
Launch Execution: Co-ordinate US product launch execution, including timelines, channel strategy, messaging for campaigns, product pages, and email sequences (translating from global launch narratives, where appropriate)
Competitive & Market Intelligence: Develop and maintain US-focused competitive content, including battlecards, competitor comparisons, objection handling guides, and one-pagers-as source material that the Sales Enablement team can translate into training and learning materials
Customer Advocacy: Translate customer success stories into compelling, field-ready case studies, proof points, and sales materials that reinforce Orbital's positioning in the US market
Adoption & Expansion: Contribute to post-sale adoption across the US customer base: in-app messaging, customer marketing, expansion campaigns, and upsell motions
Field Feedback Loop: Sit in on US sales calls, debrief reps after losses, and feed US field insights back to the UK Lead to inform global positioning and competitive intelligence
What You Won't Own
Global positioning, competitive strategy, and buyer research: these sit with our UK-based, Senior Product Marketing Manager. You'll receive that strategic context and adapt it for the US market.
Sales enablement delivery and training: you'll work closely with dedicated Sales Enablement who own rep onboarding, training sessions, and translating your content into learning materials.
Key Relationships
US Sales (AEs, BDRs): daily collaboration, field intelligence, deal support, feedback loops
Excellent project management skills: you thrive in fast-moving environments with multiple stakeholders
Strong copywriting and the ability to translate complex products (AI, legaltech) into clear, compelling language
Experience in regulated or complex industries (e.g. legal, finance, professional services) is a plus
Understanding of the US B2B buying landscape: you know how US enterprise and mid-market buyers evaluate and purchase software
Comfort working in a distributed team across time zones, particularly collaborating with UK-based colleagues
Competitive salary :$146,000-$159,000 DOE
401k match and equity options in a fast-growing start-up.
20 days paid holiday (plus bank holidays)
Professional equipment and personal development budget along with training opportunities to learn and develop your skills.
Commuter benefits.
An inclusive community enjoying all-company off-sites, lunches and socials.
🔒 Security is everyone's responsibility at Orbital. We ask all team members to follow our security policies, complete regular awareness training, and handle sensitive data with care in line with ISO 27001 standards. Spot something unusual? Reporting risks or incidents quickly helps us maintain the strong culture of security and compliance we all depend on.
