Full Job Description
In this role, you will act as the quarterback for Plaid's onboarding strategy, building a clear, compelling onboarding narrative and GTM strategy. You will partner closely with Product to shape product-market fit, influence roadmap decisions, and bring the voice of the customer into product strategy. You will partner across Sales, Enablement, Growth, and Marketing to translate the onboarding strategy into GTM programs that drive adoption and growth.
Responsibilities
• Lead onboarding positioning and messaging across products, ensuring a unified narrative.
• Identify and validate product-market fit through customer insight, data, and experimentation.
• Partner cross-functionally with Product and Marketing to launch and scale products.
• Influence roadmap decisions by advocating for customer needs and market signals.
Qualifications
• 5+ years in Product Marketing, preferably in fintech or b2b technology.
• Proven track record influencing Product and cross-functional stakeholders.
• Strong analytical rigor - comfort using funnel metrics to drive strategy.
Additional compensation in the form(s) of equity and/or commission are dependent on the position offered. Plaid provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay is based on factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience and skillset, and location. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.
