4+ years of B2B product marketing experience preferred
Experience in high-growth SaaS companies targeting Enterprise accounts
Proven track record in launching and growing innovative technology products
Familiarity with the financial industry and software companies is a plus
Exceptional communication skills to effectively convey product features
Self-motivated with a commitment to meeting goals
Entrepreneurial mindset with a hands-on approach
Proactive self-starter focused on driving product marketing results
Responsibilities
Understand market dynamics and client pain points to inform product strategy
Develop and execute comprehensive launch plans for new solutions
Create marketing support materials, including training and thought leadership content
Provide market insights to guide product development and roadmap
Analyze competitive landscape to enhance market positioning
Monitor key performance metrics related to revenue and product adoption
Collaborate with marketing teams to launch integrated campaigns
Work with sales enablement to enhance training and support for sales teams
Benefits
Opportunity to work in a high-growth environment
Cross-functional collaboration with diverse teams
Chance to influence product strategy and market positioning
Access to industry-leading thought leadership initiatives
Potential for professional growth and development in a dynamic field
Full Job Description
The Product Marketing Manager is responsible for launching and enhancing products by working cross-functionally with the product management team to surface client and user insights that inform the roadmap and leverage those to build scaled go-to-market campaigns that encourage adoption of those solutions. Product marketers will own the product and solution brand strategy, product hierarchy, value proposition, buyer personas, and positioning for their products and solutions. They will act as the bridge between technical product knowledge and how the product is marketed and sold.
Job Responsibilities
Understand the market and our clients better than anyone else: What are the pain points, how MX solves them, and what needs will come in the future
Develop and execute world-class launch plans for new solution offerings both to internal stakeholders and the market. Including positioning, messaging, buyer personas, sales strategy, and GTM for your product areas through the full product life-cycle
Own marketing support for product and solution areas, including asset creation, training materials, campaign planning, and industry-leading thought leadership content
Inform product development and roadmap of market needs for your products
Researching and understanding the competitive landscape for your product and solutions to know how we win and opportunities to improve our place in the market. Then developing compelling competitive assets and messaging that drive engagement and interest.
Monitor and own metrics regarding revenue, pipeline, win rate, and adoption metrics for product and solution areas
Work cross-functionally with Customer Marketing and Demand Marketing to launch integrated marketing campaigns to drive awareness and generate demand for your product and solution areas.
Work cross-functionally with Customer Marketing and Product Management to surface success stories and new use cases that prove ROI
Work cross-functionally with the sales enablement team to provide training, content, and support for increasing sales rates and improving the sales cycle
Job Requirements
4+ years of experience in B2B product marketing preferred
Great experience in high growth SaaS companies that target Enterprise accounts
Demonstrated ability in launching and growing innovative technology products
Strong experience with the financial industry and with software companies would be a significant advantage
Strong communication skills that make any software feature sound interesting
Self driven to make and meet your commitments
Entrepreneurial spirit that you are willing to roll up your sleeves
A self-starter who thrives on owning product marketing and driving results
About MX Technologies
MX Technologies is a financial technology company that provides data-driven money management solutions to financial institutions. The company's platform enables financial institutions to collect, enhance, analyze, present, and act on financial data in real-time. MX Technologies was founded in 2010 and is headquartered in New York, New York.
