Motorola Solutions

Product Marketing Manager

Motorola Solutions$110K — $130K *
US-Anywhere
+ 2 other locationsRemote
Telecommunications & Hardware
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing, business, or a related field
  • 6+ years of experience in product marketing, preferably in B2B
  • Experience with SaaS solutions is a plus
  • Strong presentation and deck-building skills
  • Ability to craft clear and compelling product messaging
  • Deep curiosity and skills in market research and customer insights

Responsibilities

  • Own product and feature launches, including naming, messaging, positioning, and content creation
  • Develop the Product Positioning Guide to formalize product benefits and competitive differentiation
  • Conduct market research and customer interviews to gain insights on target audiences
  • Create sales enablement materials like one-pagers and pitch decks
  • Draft web content and customer-facing product messaging for marketing campaigns
  • Act as the voice of the customer in collaboration with Product Management
  • Partner with Growth Marketing to execute demand generation campaigns

Benefits

  • Health, dental, and vision insurance
  • Flexible work arrangements
  • Professional development opportunities
  • Collaborative and innovative work environment
  • Opportunity to work with cutting-edge technology
Full Job Description

Department Overview

Envysion, a leading provider of video-based SaaS technology solutions for restaurants, convenience stores and retailers is seeking an experienced Product Marketing Manager to join our marketing team. This individual will report to the head of marketing and sit on the marketing team with a direct line to the product team to deliver go-to-market strategies.
Job Description

You will be responsible for all aspects of bringing our cutting-edge products to market, from developing the critical messages and go-to-market strategy, working with marketing and creative to develop assets, to working with the product team to get early user feedback for all of our product lines. You will also define and craft the overall strategy and approach for nurturing and growing our existing products.

Who you are:

  • You are a creative storyteller and highly capable communicator, comfortable presenting to internal teams and directly in front of customers to span writing, speaking, and presenting.

  • You are curious and approach market research with humility. You ask questions, are open to having your assumptions challenged by data, and are eager to learn new technologies, new audiences, and new markets.

  • You can take complex products or features and distill them into clear, concise, value-focused messages.

  • You have the talent to create compelling and exciting messages to differentiate your product in the market.

  • You are organized, able to break large projects apart into short-term milestones, and communicate progress and roadblocks effectively, as you bring them to completion.

  • You thrive in cross-functional environments and can build relationships across teams to drive the greatest impact.

  • You can creatively problem solve, and adapt to shifting projects and moving targets.

What you9ll do:

As a Product Marketer, you will work across Marketing and the Product Management teams to develop and deliver exceptional marketing for our Envysion solution. You will be tasked with driving strategy and go-to-market plans, bringing new products and features to market. Your focus will be on crafting messaging, creating marketing assets and sales enablement materials, and supporting campaigns.

Responsibilities include, but are not limited to:

  • Own product and feature launches, including naming, messaging and positioning, identifying target audiences, and creating content to support the launch, such as web pages, social media, collateral, presentations, and more. Develop launch strategies by creating dynamic campaign plans, defining messaging angles, and delivering plans to the Growth Team for execution. Manage weekly reporting meetings, adapt campaigns on a weekly basis to maintain flexibility, and review teaser performance to adjust based on real-time learnings.

  • Develop the Product Positioning Guide (PPG) by formally defining product positioning, messaging, benefits, and competitive differentiation. Craft messaging and positioning that ties our products and features together and differentiates them in the market.

  • Acquire deep customer knowledge through market research, customer interviews, and segmentation analysis that help us understand the psychographic and demographic traits of our key target customers. Drive target market research to gain first-hand insights directly from the Application Innovation Council (AIC). Conduct competitor and market research to better understand our differentiation, target customers, key industries, and buyer personas. Collaborate with Product Management to conduct experiments that test market demand for new concepts and validate various messaging strategies ahead of full product development.

  • Develop critical sales enablement collateral, including 1-pagers, slides, talk tracks, and pitch decks. Assist in developing robust sales training materials and lead the marketing presentation portion of product kickoffs.

  • Draft webpages, structure newsletter messaging, and develop engaging email messaging for campaigns. Deliver customer-facing product content including release notes, factsheets, datasheets, FAQs, video scripts, website content, sales decks, event collateral to effectively position and sell all layers of the Envysion product stack.

  • Partner with Product Management to be the voice of the customer. Communicate new benefits/features, update messaging actively as needed, and consistently keep marketing team members abreast of new launch timing and updates.

  • Work alongside the Growth Marketing Team to develop and execute marketing campaigns to increase awareness and drive demand for products, solutions and software partnerships.

Preferred Skills:

  • Bachelor9s degree, ideally in marketing, business or a related field.

  • 6+ years experience in Product Marketing, preferably in a business to business role.

  • Experience working with software cloud (SaaS) solutions is a plus.

  • Deck-building and presentation skills.


Basic Requirements

  • Bachelor's Degree with 5+ years of experience in marketing, product management, marketing management

Travel Requirements

Under 25%
Relocation Provided

None
Position Type

Experienced
Referral Payment Plan

Yes

About Motorola Solutions

Motorola provides products, technologies, and services for mobile, wireline digital communication, information, and entertainment applications. Its product portfolio includes smartphones operating on the Android operating system, feature phones, media tablet devices, wireless accessories, and more. Its range of smartphone products includes the Moto X first generation, Moto X second generation, Moto G first generation, Moto G second generation, and more. It is also the manufacturer of Moto 360, a smartwatch that provides services such as notifications, updates, and other related features. It also provides monitors, cordless phones, applications, and accessories such as cases, wireless headsets, wireless speakers, and more. In addition, it provides multimedia content, including video, voice, messaging, and cloud-based and Internet-based applications and services to multiple screens such as mobile devices, televisions, media tablets, and personal computers. Its Medios service platform enables service providers to deliver content on devices. Motorola is based in Chicago, Illinois. It primarily sells its products in the United States, China, Brazil, and Singapore. Motorola currently operates as a subsidiary of Google Inc.

Motorola Solutions Careers

Join the dynamic team at Motorola Solutions today and be part of a company renowned for its relentless innovation, leadership in technology, and a commitment to professional excellence. As a global leader in communications and electronics, Motorola Solutions offers unparalleled job opportunities designed to empower your career growth and development. Work You’ll Do At Motorola Solutions, you will collaborate with a diverse team of experts who are at the forefront of technological innovation and public safety solutions. Our work impacts lives, ensuring safety and security for communities around the world. You will be part of a culture that values diversity, equity, and inclusion, and where every team member’s contribution is valued. Lead in Innovation and Technology Motorola Solutions is not just about radios and hardware; we are at the cutting edge of software solutions, AI, and data analytics. By joining our team, you will work on groundbreaking projects that redefine how public safety communicates in the digital age. Your work will help develop smart solutions that keep people safe and businesses thriving. Grow Your Career With Motorola Solutions, your career trajectory is boundless. We offer a variety of professional development and leadership training programs to help you hone your skills and advance within the company. From internships to full-time positions, Motorola Solutions is committed to nurturing talent and fostering an environment where innovation thrives. Benefits and Culture Our employees enjoy a competitive package of benefits that supports their life and well-being. These include health, vision, and dental insurance, employee assistance programs, and flexible working arrangements. At Motorola Solutions, we believe in maintaining a work-life balance that fosters both personal and professional growth. Join Our Team Explore the numerous employment opportunities at Motorola Solutions. Whether you are a seasoned professional or a recent graduate, we have positions ranging from engineering to marketing, sales to project management. We are hiring individuals who are passionate, curious, and ready to drive change. Networking and Professional Development Motorola Solutions values networking and connections within the industry. We encourage our employees to engage in various professional groups and forums to enhance their networking skills and industry knowledge. This engagement is pivotal in fostering a collaborative environment and sparking innovation within our teams. Internship Programs Our internship programs offer a robust introduction to the world of public safety solutions and communications technology. Interns at Motorola Solutions gain hands-on experience, working alongside seasoned professionals and participating in projects that make real-world impacts. Stay Connected Join the Motorola Solutions career community to stay updated on new job openings, company news, and industry developments. Tailor your job search with our career tools and get tips on crafting the perfect resume and acing your interview. Search Motorola Solutions Jobs Ready to start your journey with Motorola Solutions? Search open positions that match your skills and interests. We are looking for individuals who are driven, creative, and ready to make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Motorola Solutions.
Learn more about Motorola Solutions
Size
18,700 employees
Market Cap
$42.7 billion
Industry
Net Income
$949 million
Founded
1928
5 Year Trend
+6.2%
Revenue
$7.4 billion
NASDAQ

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