Product Marketing Manager

Merkle Science

$110K — $130K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of marketing experience in crypto, blockchain, digital assets, or Web3
  • Proficiency in product marketing, B2B SaaS marketing, or go-to-market strategy
  • Strong experience with HubSpot and email marketing tools
  • Ability to create effective product messaging and sales enablement materials
  • Excellent written and verbal communication skills for business audiences
  • Experience hosting webinars and customer-facing events
  • Organized and detail-oriented with multi-tasking ability

Responsibilities

  • Lead product marketing campaigns from launch through customer adoption
  • Craft messaging and content that highlights product value for enterprise clients
  • Design and implement marketing programs using HubSpot
  • Organize webinars and events to generate qualified leads
  • Develop marketing materials including presentations and case studies
  • Collaborate with Product and Sales on go-to-market strategies
  • Monitor and improve campaign performance and marketing KPIs

Benefits

  • Excellent health insurance and flexible time off
  • Learning and development initiatives for professional growth
  • Team-building events and mental health discussions
  • Competitive compensation and generous equity options
  • Opportunities for career advancement in a rapidly growing company
Full Job Description
Merkle Science is seeking a Product Marketing Manager to join our growing team. This is a hands-on role for someone with experience in crypto, blockchain, digital assets, or Web3 who enjoys translating complex products into compelling customer stories and driving product adoption through strategic marketing programs. Working closely with our product, sales, customer success, and events teams, you'll own the execution of product marketing campaigns that generate pipeline, accelerate product adoption, and support revenue growth. Our clients include cryptocurrency businesses, financial institutions, government agencies, regulators, and law enforcement organizations around the world. **What You'll Do** - Own product marketing campaigns for Merkle Science's product portfolio, from launch through ongoing customer adoption. - Develop positioning, messaging, and marketing content that clearly communicates product value to enterprise customers. - Build and execute email newsletters, product announcements, customer education campaigns, and lead nurture programs using HubSpot. - Plan and execute webinars, conferences, customer events, and executive roundtables that generate qualified sales opportunities and accelerate pipeline. - Create customer-facing collateral including product one-pagers, presentations, case studies, sales enablement materials, and website content. - Partner closely with Product and Sales to support product launches, feature releases, and go-to-market initiatives. - Manage HubSpot, including CRM segmentation, workflows, email automation, reporting, and campaign performance. - Track campaign performance and product marketing KPIs, providing recommendations to improve adoption, engagement, and sales conversion. - Coordinate with internal stakeholders to ensure consistent product messaging across all customer touchpoints. **Requirements** - Prior marketing experience within crypto, blockchain, digital assets, or Web3 (required) - Experience in product marketing, B2B SaaS marketing, or go-to-market strategy preferred - Strong experience with HubSpot, email marketing, CRM management, and marketing automation - Experience creating product messaging, customer communications, newsletters, and sales enablement materials - Excellent written and verbal communication skills with the ability to explain technical concepts to business audiences - Experience supporting webinars, conferences, executive events, and customer-facing marketing programs - Highly organized, detail-oriented, and able to manage multiple concurrent product launches and campaigns - Self-starter with a strong sense of ownership and accountability - Native English speaker - Based in the United States (ideally East Coast) **Well Being, Compensation and Benefits** We care about your well-being. Along with excellent health insurance, we offer flexible time off, learning & development initiatives and hours that are designed to provide work/life balance. We regularly host team-building sessions and encourage discussions around mental health. We reward talent and believe in acknowledging people for their contributions. We offer industry-leading compensation, along with generous equity. As a rapidly growing business, there are endless opportunities to grow your career with Merkle Science.

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