Qualifications
Responsibilities
Benefits
How You Will Contribute
Drive Market Growth
IncreaseMarketScan’sfootprint within the Life Sciences segment by effectively positioning and differentiating our data and analytics solutions. Partner with commercial teams to drive awareness, engagement, pipeline growth, and customer adoption.
Own Market Positioning & Messaging
Define and evolveMarketScanpositioning, messaging, and value propositions across key Life Sciences buyer segments. Translate complex healthcare analytics and data capabilities into compelling narratives that resonate with commercial, clinical, research, and business stakeholders.
Provide Market Intelligence
Monitor the Life Sciences landscape and adjacent markets. Gather actionable insights on market trends, competitor movements, customer needs, and regulatory changes to inform our product and marketing strategies.
Lead Competitive Intelligence & Win/Loss Analysis
Develop andmaintaincompetitive intelligence programs focused on market trends, competitors, positioning, and differentiation. Conduct win/loss analysis to understand buying criteria, competitive threats, customer decision-making, and opportunities to improve sales effectiveness.
Define Segmentation & Buyer Personas
Define andmaintaindeep, actionable buyer personas across Life Sciences and research-focused audiences. Segment the market to identifyhigh-value targets and tailor our approach to address their specific pain points and goals.
Drive Go-to-Market Excellence
Partner with Product Management to develop go-to-market strategies and launch plans for newMarketScanproducts, capabilities, enhancements, and innovations. Coordinate cross-functional activities and measure adoption and business impact.
Enable Sales Success
Serve as a strategic partnertoSales and GTM teams. Develop messaging frameworks, competitive battlecards, presentations, sales enablement materials, and customer-facing content that improve sales effectiveness, shorten sales cycles, and increase win rates.
Improve Product Adoption
Accelerate the uptake of new features and existing products among current Life Sciences clients through targeted lifecycle marketing, customer communications, and value-driven messaging.
Deliver Life Sciences Market Insights
Act as the voice of the market and customer, helping internal stakeholders better understand buyer needs, industry dynamics, and emerging opportunities within healthcare analytics and real-world data.
What You Will Bring
8+ years of B2B product marketing experience, preferably supporting healthcare analytics, healthcare data, Life Sciences technology, SaaS, or Real-World Data solutions.
Proven success driving product positioning, go-to-market strategy, competitive differentiation, sales enablement, and revenue growth.
Experience partnering closely with Product Management, Sales, Customer Success, and Marketing teams to drive business outcomes.
Deep understanding of the full marketing and sales funnel – you know what it takes to partner across product management, sales, and marketing functions to generate demand, nurture intelligently, and drive revenue outcomes.
Ability to analyze ambiguous market signals, customer insights, competitive dynamics, and qualitative data where evaluation of intangibles isrequired.
Ability to provide thought leadership on market trends, buyer needs, and competitive strategy, and contribute to broader company-wide initiatives.
Exceptional written and verbal communication skills, with a talent for making complex concepts accessible.
Strong executive presence with the ability to influence cross-functional stakeholders,facilitatestrategic discussions, and represent Truven internally and externally.
Strong analytical skills to interpret market data and translate it into actionable business strategy.
A “figure-it-out” mindset: you move fast, proactively solve problems, and bring positive momentum, especially when priorities shift.
Preferred Qualifications
Experience working with Life Sciences organizations, including biopharmaceutical companies, medical device manufacturers, contract research organizations, or healthcare research firms.
Experience with Real-World Data (RWD), Real-World Evidence (RWE), healthcare claims data, healthcare analytics, or evidence generation solutions.
Experience developing competitive intelligence and win/loss programs.
Experience supporting enterprise sales organizations and strategic account initiatives.
Experience launching new products, solutions, or technology capabilities within healthcare markets.
Compensation
The salary range provided in this job posting is intended to reflect the general market value for the position. The actual salary offered may vary based on factors such as the candidate’s experience, qualifications, skills, and the specific requirements of the role. This range may also be subject to change as market conditions evolve. We encourage open communication throughout the interview process to discuss compensation expectations. For base-salary + commission sales roles, the range represents On-Target Earnings.
Min – Max :
$125,131.82 - $187,697.72 (USD)
Benefits
The benefits described represent the current offerings at our organization, however, benefits are subject to change and may vary by location and employment status. We strive to provide a comprehensive benefits package that supports our employees’ health, wellness, and financial goals. Please note that benefits may be discussed in more detail during the hiring process.
Remote first / work from home culture
Flexible vacation to help you rest, recharge, and connect with loved ones
Paid leave benefits
Health, dental, and vision insurance
401k retirement savings plan
Infertility benefits
Tuition reimbursement, life insurance, EAP – and more!
Our team will look into this right away.
