Your Role at impact.com:The Product Marketing Manager II will develop and execute go-to-market strategies that bring our products to life in the market. Working cross-functionally with product, sales, and marketing teams, this role is responsible for crafting compelling positioning and messaging, enabling the sales team, and driving awareness and adoption across our target audience.
What You'll Do:- Owns positioning and messaging for a defined product area or buying center, serving as the go-to subject matter expert across Sales, Product, and Marketing.
- Leads end-to-end product launches, managing cross-functional execution, stakeholder alignment, and timelines - with the autonomy to adjust course based on data.
- Designs and runs Voice of Customer programs (interviews, Alpha/Beta, multi-method research) and translates findings into actionable product and marketing strategy.
- Drives adoption strategy for a product area, building scalable motions and diagnosing and resolving adoption blockers across the customer journey.
- Influences the product roadmap by surfacing unmet customer needs, new use cases, and emerging market trends through ongoing research and customer engagement.
- Maintains deep competitive expertise; develops and updates competitive positioning and trains the field on how to win against key rivals.
- Ensures messaging alignment across campaigns, launches, and sales enablement materials for a consistent market narrative.
- Collaborates with Product Management, Sales, and Customer Success to capture insights during Alpha and Beta phases and close the loop on customer feedback.
- Contributes to Pricing & Packaging recommendations using market research and customer value data.
- Leads cross-functional projects with minimal supervision, managing priorities and stakeholders across a matrixed organization.
What You Bring:- Bachelor's degree in Marketing, Business, Communications, or a related field; equivalent experience considered.
- 4-6 years of product marketing experience, with at least 2 years owning positioning and go-to-market strategy independently.
- Proven track record of marketing AI-based products, specifically translating complex technical models into accessible, value-driven language for B2B audiences.
- Direct experience working within influencer marketing platforms, creator-led agencies, or tech companies serving the creator ecosystem.
- Proven ability to develop clear, differentiated messaging that translates complex product capabilities into compelling customer value.
- Experience leading product launches end-to-end across cross-functional teams.
- Strong research and analytical skills - comfortable designing and running VoC studies, interpreting win/loss data, and turning insights into strategy.
- Demonstrated ability to influence stakeholders and drive alignment without direct authority.
- Excellent written and verbal communication skills, with the ability to adapt messaging for different audiences, including executives, sales teams, and customers.
- Ability to manage multiple priorities and complex projects independently in a fast-paced, matrixed environment.
PREFERRED QUALIFICATIONS- Experience in B2B SaaS or enterprise software product marketing.
- Experience with Claude skills and agents
- Familiarity with pricing and packaging strategy in a multi-product or multi-SKU environment.
- Experience supporting or contributing to analyst relations (e.g., Gartner, Forrester).
- Exposure to building or improving GTM frameworks and processes from the ground up.
- Experience working across multiple product lines or buying centers simultaneously.
Salary Range: $110,000.00 - $130,000.00 per year, plus an additional 5% variable annual bonus contingent on Company performance and eligible to receive a Restricted Stock Unit (RSU) grant.
*This is the pay range the Company believes is equitable for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.
Benefits and Perks: At impact.com, we believe that when you're happy and fulfilled, you do your best work. That's why we've built a benefits package that supports your well-being, growth, and work-life balance.
- Medical, Dental, and Vision insurance
- Office-only catered lunch every Thursday, a healthy snack bar, and great coffee to keep you fueled
- Flexible spending accounts and 401(k)
- Flexible Working: Our Responsible PTO policy means you can take the time off you need to rest and recharge. We're committed to a positive work-life balance and provide a flexible environment that allows you to be happy and fulfilled in both your career and your personal life.
- Health and Wellness: Your well-being is a priority. Our mental health and wellness benefit includes up to 12 fully covered therapy/coaching sessions per year, with additional dependent coverage. We also offer a monthly gym reimbursement policy to support your physical health.
- A Stake in Our Growth: We offer Restricted Stock Units (RSUs) as part of our total compensation, giving you a stake in the company's growth with a 3-year vesting schedule, pending Board approval.
- Investing in Your Growth: We're committed to your continuous learning. Take advantage of our free Coursera subscription and our PXA courses.
- Parental Support: We offer a generous parental leave policy, 26 weeks of fully paid leave for the primary caregiver and 13 weeks fully paid leave for the secondary caregiver.
- Technology Financial Support: We provide a technology stipend to help you set up your home office and a monthly allowance to cover your internet expenses.
#LI_NewYork_NewYork
