Position Description:We are seeking a dynamic Product Marketing Manager with strong Communication and Marketing skills.
The position will work closely with Sales, Marketing, Engineering, Product Management, Service, and Customers to support the development, positioning, launch, and commercial success of our Equipment Line of products.
Essential Functions and Responsibilities:- Conduct market, customer, and competitive analysis to identify trends, needs, and business opportunities
- Develop product strategies, positioning, value propositions, and marketing initiatives for the Equipment portfolio
- Translate market requirements into product requirements and support new product development and launches
- Collaborate with Sales, Marketing, and Engineering to develop go-to-market strategies and drive product success
- Build customer, dealer, and Key Opinion Leader (KOL) relationships to gather feedback and support market introduction
- Develop sales tools, product training, pricing strategies, and business cases to improve product performance and profitability
Work Experience Requirements:- 3 - 5 years of experience in Marketing, Sales, Product Management, Product Marketing, or Business Development
- Experience with equipment products, preferably in the dental, medical, or healthcare industry
- Experience in international, cross-functional environments is preferred
- Experience with product launches, market analysis, or customer-facing activities is a plus
Core Skills Requirements:- Strong communication, presentation, analytical, and problem-solving skills
- Strong understanding of customer needs, market requirements, and commercial opportunities
- Ability to translate technical product features into clear customer benefits and value propositions
- Strong project management, organizational, and cross-functional collaboration skills
- Proficiency in Microsoft Office, Salesforce, and Adobe software
- Willingness to travel internationally to customers, trade shows, and company locations
Education Requirements:- Degree in Marketing, Business Management, Product Management, Engineering, or another related field
- Equivalent combination of education and relevant professional experience may be considered
