Bachelor's degree or relevant experience in engineering or mechanical discipline
8+ years in engineering, product management, or product marketing
Ideal background in water pumps or industrial manufacturing
Experience collaborating with cross-functional global teams
Ability to convert technical material into marketing language
Responsibilities
Drive product adoption and portfolio growth for North America
Lead execution of product strategy and go-to-market planning
Manage product lifecycle from launch to rationalization
Identify portfolio gaps and recommend new product opportunities
Conduct market segmentation for high-growth applications
Develop go-to-market strategies for new launches
Define training contents and ensure sales enablement across channels
Benefits
Comprehensive health and wellness programs
401(k) retirement plan with company match
Professional development and training opportunities
Flexible work arrangements
Collaborative team culture emphasizing cross-functional engagement
Full Job Description
Summary Description
The Product Marketing Manager is responsible for driving product adoption and portfolio growth across North America by translating DAB's global product strategy into effective regional commercialization.
This role leads product strategy execution, go-to-market planning, and application-based growth initiatives, ensuring products are positioned, launched, and adopted successfully across distributor, contractor, and rep channels.
Acting as the bridge between global product teams and the North American market, this role leverages Voice of Customer, CRM insights, and field intelligence to refine positioning, support training and enablement, and drive measurable commercial impact.
Product Strategy & Lifecycle
Manage the product portfolio strategy for North America
Support development of the product roadmap in coordination with global product teams
Lead product lifecycle management including launch, growth, and rationalization
Identify portfolio gaps and recommend new product opportunities
Market & Competitive Intelligence
Conduct market segmentation and identify high-growth applications
Monitor competitor offerings, pricing, and positioning
Lead Voice-of-Customer (VOC) initiatives with distributors, contractors, and reps
Provide market input to support pricing strategy and product positioning
Define target segments and priority applications in alignment with CRM-driven insights and distributor focus areas
Leverage CRM and field intelligence to identify priority accounts, segments, and growth opportunities
Translate VOC into actionable product, positioning, and training inputs
Go-to-Market Strategy
Develop go-to-market strategies for new product launches and portfolio expansions
Define value propositions and product positioning
Partner with Marketing Communications to develop launch campaigns and messaging [RM3]
Localize global launch strategies into North American go-to-market plans across distribution and rep channels.
Define application-based positioning aligned to contractor and installer needs.
Ensure alignment between product strategy, campaigns, and channel activation.
Sales Enablement
Define the product enablement strategy across sales, reps, distributors, and contractors
Ensure consistency between product positioning, training content, and field execution
Partner with Training to drive adoption through structured enablement programs
Create product training materials and sales tools
Support distributor and rep education initiatives
Partner with Sales to ensure strong market adoption
Define core product training content and partner with the Training team to ensure consistent and effective delivery across target audiences
Cross-Functional Leadership
Work closely with Sales, Marketing Communications, and Global Product Management / Development teams
Act as the primary North American interface to Global Product Management
Drive alignment between Product Marketing, Sales, Training, and Marketing Communications
Support SIOP for new product introductions by aligning demand inputs and market readiness
Support commercial decision-making related to product investments and positioning
Incorporate field intelligence from training and customer care into product positioning, lifecycle decisions, and Voice-of-Customer initiatives
Education & Experience
Bachelor's degree or relevant experience in engineering, manufacturing or related mechanical discipline
8+ years engineering, product management or product marketing experience, ideally within water pumps or industrial manufacturing
Experience working cross functionally with a global team, providing local expertise and informing product market viability
Skilled at translating technical material into marketing terms
