Here's a closer look at this key role:Cytracom is seeking a Product Marketing Manager to help drive demand, adoption, and growth for unified communications, cybersecurity, and networking solutions built for small and medium businesses and distributed enterprises. Our solutions are sold through managed service providers (MSPs).
This is a hands-on role for a product marketer who can translate technical capabilities into clear customer benefits and give internal teams and partners the messaging, content, and tools they need to sell effectively. This role will work closely with Product Management, Sales, and Marketing to bring solutions to market and strengthen Cytracom's competitive position.
Responsibilities:- Positioning and messaging: Develop clear, differentiated messaging via a Key Message Doc that connects product capabilities to the needs of channel partners and their customers, including security, reliability, ease of management, and affordability.
- Go-to-market planning: Develop and execute plans for product launches, enhancements, and solution offerings, coordinating across Product Management, Sales, and Marketing.
- Partner enablement: Create practical tools that help channel partners identify opportunities, explain the value of Cytracom solutions, address objections, and close business.
- Sales content: Develop presentations, solution briefs, competitive battle cards, sales playbooks, FAQs, web content, customer stories, and demonstration narratives.
- Customer and market insight: Build an understanding of SMB buyers, partner business models, purchasing decisions, and customer challenges through research and direct engagement.
- Competitive intelligence: Monitor competitors and market developments, translating findings into actionable positioning, content, and sales guidance.
- Demand generation support: Partner with Marketing to develop compelling themes, offers, and content for customer and partner campaigns.
- Packaging and commercialization: Contribute market and customer insight to pricing, packaging, bundling, and promotional decisions.
- Cross-functional collaboration: Bring customer, partner, and sales feedback to Product Management to inform roadmap priorities and improve market fit.
- Performance measurement: Track launch results, content adoption, partner engagement, and commercial outcomes, using findings to improve programs.
Required Qualifications:- 8+ years of overall product marketing experience, preferably in B2B technology.
- Demonstrated ability to develop product positioning, messaging, go-to-market plans, and sales enablement materials.
- Excellent writing and presentation skills, with the ability to explain technical concepts clearly to business buyers and channel partners.
- Experience collaborating with product managers, sales teams, and marketing teams to execute launches and campaigns.
- Ability to conduct customer and competitive research and turn insights into practical recommendations.
- Strong project management skills and the ability to manage multiple priorities with appropriate independence.
- Experience marketing to SMB customers through MSPs and MSSPs.
- Bachelor's degree at minimum
Preferred Qualifications:- Product marketing experience in networking, cybersecurity, and/or unified communications.
- Familiarity with solutions such as firewalls, network security, secure connectivity, SASE, SD-WAN, switching, wireless networking, cloud-managed services, or unified communications.
- Understanding of recurring revenue models, subscription offerings, and managed services, like MRR, ARR, etc.
- Experience developing partner-facing content, training, and campaigns.
What Success Looks Like:- Customers and partners can quickly understand our value and competitive differentiation.
- Product launches are coordinated, timely, and supported by effective messaging and sales tools.
- Sales teams and channel partners actively use the content and enablement materials you develop.
- Marketing programs contribute to qualified pipeline, product adoption, and revenue growth.
- Customer and partner insights consistently inform product and marketing decisions.
Our Benefits:- Medical, dental, and vision insurance is available
- 401K
- Disability and Life insurance
- Paid vacations and holidays
- Flexible PTO policy
- Casual, laid-back work environment
- Free refreshments
- Standing desks
