4+ years in product marketing, preferably in a high-growth B2B startup
Desire to be evaluated on business outcomes rather than just tactical tasks
Ability to thrive in ambiguous situations and take ownership
Willingness to engage directly with buyers and gather insights
Strong visual and verbal communication skills to simplify complex ideas
Responsibilities
Develop deep audience expertise to understand buyer motivations and objections
Lead strategic direction for the business unit, guiding demand generation and sales efforts
Own the pipeline number, aligning with campaign and event goals for collective success
Create sales enablement materials that empower AEs to act as consultants
Serve as the primary voice for internal alignment on audience communication
Benefits
Opportunity to shape the go-to-market strategy for a core business unit
Engagement with buyers to directly influence sales tactics
Collaborative environment with cross-functional teams
Focus on measurable business outcomes rather than just outputs
Dynamic role in a high-growth startup setting
Full Job Description
About the role
We're not looking for a traditional PMM who produces one-off assets. We're looking for a go-to-market strategist: someone who acts as the headlights for the business, helping direct where we go and why, while working across the entire funnel from TOFU to BOFU to help drive the revenue number.
You'll drive the strategy for our core business unit, becoming the most knowledgeable person in the company about our buyers: who they are, what motivates them, and where they live online and offline. That expertise is what shapes and accelerates everything downstream, including how campaigns get built, how sales sells, and how product prioritizes. You're not executing against requests from those teams. You're the one shaping what they do.
What you'll own:
Audience expertise. Know your buyers better than anyone else in the org, including AEs. Understand their motivations, objections, and the language that actually lands.
Strategy. Serve as the "headlights" for your business unit: tell demand gen what's timely and worth building a campaign around, tell sales how to talk to buyers, tell product what the market is telling you.
Pipeline. You carry the pipeline number for your business unit. It overlaps with the campaign strategist's goal and the field marketer's event goal, so wins compound across the team.
Sales enablement. Build the collateral, decks, and messaging that turn AEs into consultants, not transactional reps.
Internal alignment. Be the go-to voice on how the rest of the org should speak to your audience.
You're a good fit if you:
Have 4+ years in product marketing, ideally at a high-growth B2B startup
Want to be evaluated on a number, a real business outcome, not just tactical output
Run toward ambiguity. We hire for ownership, not for people who wait on direction.
Excited to meet buyers live. You're the one working the booth, having real conversations that actually shape how we sell.
Great at communicating visually and verbally. You have a gift for making the complicated feel obvious.
