What You'll Do - Partner closely with Marketing, Product, Sales, Customer Success, and Partnerships to understand Candid Health's GTM needs. Work with product and commercial leaders to coordinate and lead the development and execution of end-to-end launch plans for new features, products, and technology integrations.
- Plan and execute integrated marketing campaigns across multiple channels to drive product adoption, pipeline generation, and customer engagement. Collaborate with demand gen and content partners to translate product positioning into campaign strategies, manage campaign calendars aligned to product releases and GTM milestones, and track performance metrics to optimize messaging and conversion.
- Build the product marketing function from the ground up, establishing scalable program elements (such as a tiering system for product feature launches and regular market update cadences) that are tailored to Candid Health's unique position and organizational maturity.
- Research and identify industry best practices, market trends, and competitive insights. Design winning positioning frameworks, value propositions, and messaging that establish the winning position of Candid Health's platform and drive strategic direction for segment growth.
- Build high-quality deliverables including pitch decks, battlecards, demo videos, 1-pagers, and proposal templates to enable our commercial teams. Develop customer lifecycle initiatives-such as customer advocacy, references, and community-and turn customer success into tangible case studies and testimonials that drive pipeline and solution adoption.
Who you are- You have a Bachelor's degree as a minimum requirement in Marketing, Business, Communications, or a related field.
- You have 3 to 6 years of experience working within dedicated Product Marketing (PMM) roles, specifically in the Enterprise B2B space.
- You've built and maintained successful, end-to-end go-to-market strategies and launch plans for enterprise SaaS products.
- You have well-developed opinions on value-based messaging, extractable use-case narratives from technical specifications, and competitive positioning strategies.
- You have excellent cross-functional influence and a builder's mindset; you know the right frameworks and processes to build a functional, durable, and scalable product marketing arm.
- You're a clear and concise communicator; you enjoy the challenge of explaining complicated, technical ideas in simple, value-driven terms, both in-person and in writing.
Pay TransparencyThe estimated starting annual salary range for this position is $160,000 to $195,000 USD; commensurate with experience. The listed range is a guideline from Pave data, and the actual base salary may be modified based on factors including job-related skills, experience/qualifications, interview performance, market data, etc. Total compensation for this position may also include equity, sales incentives (for sales roles), and employee benefits. Given Candid Health's funding and size, we heavily value the potential upside from equity in our compensation package. Further note that Candid Health has minimal hierarchy and titles, but has broad ranges of experience represented within roles.
Please note: we are looking for employees to join our in-person culture at one of our offices (Denver, New York, or San Francisco). Our weekly schedule is 4 days in-office and 1 day working remotely.
