The Role:The Product Marketing Manager, BioPharma, CRO & Custom Solutions will communicate the value of CST's product portfolio and services to industry segments, including BioPharma and service providers such as CROs. Reporting to the Associate Director, you will carry out the go-to-market plan, positioning, and messaging for these segments and support the commercialization of CST's custom and customized services, including conjugation, mass spec services, format and buffer customization, and antibody discovery and engineering. Working closely with the Product Manager on your team and CST's Custom Solutions Lead, and drawing on hands-on experience with antibody-based products and services in an industry setting, you'll turn deep knowledge of BioPharma and CRO customers into clear messaging, sales tools, and campaigns tailored to the workflows, regulatory context, and procurement models these buyers work in.
Reports To: Associate Director, Strategic Marketing - BioPharma, CRO & Custom Solutions
Team: Works closely with the Product Manager on the BioPharma & CRO Solutions team and partners with the Custom Solutions Lead
Segments Covered: BioPharma and CRO (Contract Research Organization) customers
What You'll Do:Value Proposition & Messaging- Develop positioning and messaging for CST's reagent portfolio and custom services that resonate with BioPharma and CRO buyers' workflows and priorities
- Build segment-specific value propositions that account for the regulatory context, quality expectations, and procurement models distinct to BioPharma and CRO customers
- Help set the metrics used to measure launch success, including adoption, customer feedback, and sales performance
Campaigns & Content- Plan and run campaigns that drive adoption of the portfolio and custom services among BioPharma and CRO buyers
- Work with MarComm and Channel Owners to create web, collateral, whitepaper, webinar, case study, and blog content that clearly communicates portfolio value to this segment
- Work with regional marketing teams to localize campaigns for market-specific needs
- Bring voice-of-customer feedback into campaign plans to keep messaging relevant
Sales & Distributor Enablement- Build and deliver sales and distributor training, tools, and objection-handling and competitive guides so commercial teams can confidently position the portfolio and custom services
- Align marketing activity and sales strategy to improve lead generation, pipeline speed, and revenue growth
- Support distributors platforms with targeted resources and programs
Custom Services Support- Support the Associate Director and Custom Solutions Lead in commercializing CST's custom and customized services, including input on service packaging, pricing, and tiered service models
- Contribute market opportunity assessments and revenue projections to business cases for new portfolio additions and new custom capabilities
- Work with Operations and Product Management so product supply, service capacity, and delivery standards match what we communicate to customers
Market & Customer Insight- Run ongoing research, including voice-of-customer interviews, surveys, and competitive analysis, on BioPharma and CRO needs and trends
- Build and maintain relationships with BioPharma and CRO customers and KOLs to test messaging and gather field intelligence, sharing emerging needs with the Associate Director
- Track campaign and product performance with MarComm and Channel Owners, and report results and insights to leadership
Skills & Competencies:- Customer focus and a collaborative, team-oriented approach to work
- Hands-on technical knowledge of antibody-based products and services, translated into clear messaging and sales tools
- Strong project management skills across multiple campaigns and launches at once
- A data-driven approach to measuring and improving marketing performance
- Excellent communication and presentation skills, comfortable simplifying complex scientific and commercial concepts for diverse audiences
- A commitment to quality and continuous improvement
What You'll Bring:- Master's or PhD in life sciences (e.g. molecular biology, biochemistry) or a related field
- 5+ years of product marketing or related experience in the life sciences industry
- Direct BioPharma / CRO experience (working at, selling to, or partnering closely with BioPharma/CRO organizations)
- Hands-on experience with antibody-based products or related life science tools
- Experience working with global sales channels and distributors
- A plus: experience managing a reagent product line or a service portfolio (e.g. custom or contract services), and familiarity with Pragmatic or similar marketing frameworks
- Ability to build strong cross-functional relationships
- Strong problem-solving skills and a willingness to think outside the box
- Comfortable working in a dynamic, fast-paced environment
This position has a starting base salary range of $138,000 - $189,000 per year, which the company, in good faith, reasonably expects to pay for this role at the time of posting. Actual compensation within this range will be determined based on factors including, but not limited to, relevant skills, qualifications, experience, and internal equity.
What We Offer:At Cell Signaling Technology (CST), we recognize that people will always be our most important asset. Providing a safe, inclusive, and stimulating working environment that understands the importance of diversity, human dignity, and meaningful work is as important as establishing company policies that incorporate excellent health insurance and pay benefits. We recognize that the development of people is the key to their happiness and thus ensure every employee has impactful discussions with their manager and develops actionable performance and professional development plans. Lastly, we are committed to engaging and supporting our employees in committees and philanthropy that benefit their local communities and environment through community investment programs.
Benefits:- Medical (BCBS) and Dental (Delta Dental) plans paid at 90%
- Vision Insurance
- Life Insurance, Short and Long Term Disability
- Flexible Spending accounts
- 401(k) Plan with 6% match
- Tuition Reimbursement
- Generous PTO package
- Parental Leave
- Pet Insurance
- Employee Assistance Program
- Onsite Subsidized Cafeteria
- Free Parking
