ABOUT THE ROLEWe're hiring our first Sr. Product Marketing Manager to own how Baselayer is positioned, packaged, and explained to the market. You'll sit at the center of Product, Sales, and Marketing, translating a technically deep risk platform into a story that a Chief Risk Officer, a BSA/AML lead, and a fintech founder each understand immediately. This is a builder's seat, not a maintenance one: there's no messaging framework to inherit and no launch process to follow.
You'll write the positioning, build the sales narrative, run the launches, and prove what's working. You'll partner closely with the founders, sales, and product to turn a differentiated platform into a category-defining story, and your words will show up in every deal cycle and every product release.
WHAT YOU'LL DO- Own positioning and messaging for the Baselayer platform and its individual products, grounded in real customer research rather than internal opinion
- Build the sales narrative end to end, including pitch decks, one-pagers, battlecards, objection handling, and ROI framing that AEs actually use
- Lead go-to-market for product launches: define the audience, set the launch tier, coordinate Product, Sales, and Design, and own the outcome after ship
- Run competitive and market intelligence across the KYB, fraud, and onboarding landscape, and turn it into guidance the team can act on
- Partner with Sales to diagnose where deals stall, then build the content and enablement that unsticks them
- Interview customers and prospects regularly, and bring what you learn back into product strategy and roadmap conversations
- Drive pricing and packaging work alongside Product and Sales leadership as we expand the platform
- Write the substantive content that earns credibility with a risk and compliance audience: case studies, benchmark reports, webinars, and thought leadership
- Define what success looks like for your work and report on it honestly, including pipeline influenced, win rate, and launch adoption
MINIMUM REQUIREMENTS- 5+ years of product marketing experience at a B2B software company, including time at a startup or early-stage team
- A track record of owning positioning and messaging for a technical product, not just executing campaigns someone else scoped
- Excellent writing, with the ability to take a dense technical capability and make it sharp, specific, and free of buzzwords
- Experience running product launches from strategy through post-launch measurement
- Comfort working directly with sales teams and sitting in on customer calls
- Strong judgment about what to prioritize when everything is unbuilt and there's no playbook
- Comfort operating in ambiguity, with a bias toward shipping over polishing
WHAT SETS YOU APART- Experience marketing to banks, credit unions, fintechs, or other financial institutions
- Working knowledge of KYB, KYC, AML, fraud, underwriting, or merchant onboarding
- Experience marketing AI or data products to a skeptical, compliance-minded buyer
- You've been an early marketing hire and built the function from the ground up
- Fluency with analytics and CRM data, so you pull your own numbers rather than waiting on someone else
- Experience with pricing and packaging decisions across a multi-product platform
- You're proactive, opinionated about craft, and motivated to build something that lasts
WORK LOCATION- Based in New York City; Full-time in office
COMPENSATION- Salary Range: $150,000 - $220,000 + Bonus + Equity
BENEFITS- Time off when you need it: Flexible PTO so you can recharge without red tape
- In-person energy: We're based in NYC & SF and meet in the office full-time
- Competitive compensation: We pay well and back it with equity. We want you to think and act like an owner
- Career rocket fuel: You'll help build the foundation of a high-growth startup, working side by side with experienced founders and team members who've done it before
- Benefits on us: We cover 100% of your health, dental, and vision premiums. No surprise deductions from your paycheck
- 401(k) with company match: We match your contributions so your future self benefits too
- HSA contributions included: We contribute to your HSA on applicable plans, so your coverage works as hard as you do
- Stay healthy, stay sharp: A $250 monthly gym stipend to help you bring your best self to work, and everywhere else
- Lunch on us: Lunch stipend so you can stay fueled and focused without thinking about it
- A seat at the table: We believe in transparency, radical candor, and giving every team member a voice
