Product Marketing Manager, ARIA Core

Plans and completes operational outbound marketing activities for assigned products. As the Product Marketing Manager you will be responsible for both the upstream product management and downstream marketing strategies to grow our ARIA core products. You will be a part of the Varian Americas Marketing Team, responsible for the creation and execution of all product activities (from roadmap and product requirements definition to go-to-market planning and execution, value proposition & messaging, product launches, campaigns, and commercial initiatives). We are looking for a dynamic and driven individual who will help shape the future of our digital oncology solutions. Primary responsibilities • Conduct market research and analysis to define the market landscape, clinical requirements, and product opportunities. • Cultivate relationships and build a panel of Key Opinion Leaders to gather insights and feedback that inform product priorities, clinical utilization strategies and marketing initiatives. • Collaborate with cross-functional stakeholders including R&D, Medical Affairs and Commercial teams to develop product roadmaps and strategies that are aligned with the voice-of-customer and goals of the business. • Represent the ARIA suite of products as a subject matter expert at trade shows, KOL visits and scientific meetings. • Help drive the development of product roadmaps based on market insights and strategic priorities. Prioritize features and enhancements to meet customer needs and achieve business objectives. • Develop comprehensive go-to-market strategies for new product introductions, defining target markets, product positioning, messaging, and pricing to maximize product adoption and revenue growth. • Work cross functionally on the development of marketing collateral for marketing materials that effectively communicate brand strategy, product features and clinical benefits to the target audiences. • Partner with the sales organization to develop sales enablement resources and train sales teams on the effective use of products and tools that they need to effectively position and sell products in the market. • Develop and track key performance indicators and utilize market and sales data to identify areas of optimization and improvement to drive business growth. Minimum skills and requirements • Bachelor’s Degree in a related field, post-graduate (or equivalent experience desirable). • 5-8 years’ experience in Medical Device or Medical Imaging field. • Understanding of electronic medical record systems