Bachelor or Master of Science degree in Electrical Engineering, Computer Engineering, or related field.
5+ years of experience in semiconductor or electronics industries, especially in magnetic sensors or power electronics.
Proven experience in product marketing, market research, and data-driven go-to-market strategies.
Solid understanding of systems or applications engineering in high-voltage power conversion and motor drives.
Exceptional interpersonal skills for presenting technical and business concepts to leadership and executives.
Highly organized and self-motivated with a track record of managing complex projects.
Willingness to travel globally (up to 25%) for customer meetings and corporate events.
Responsibilities
Define and execute global product roadmap for Magnetic Current Sensing to maximize market growth.
Author and present technical concept proposals for next-generation products to internal and external stakeholders.
Champion NPI lifecycle from product concept to Release-to-Market, collaborating on design goals.
Partner with sales teams to convey the value of products in high-voltage power applications.
Engage with lead customers to identify system-level needs and secure technical design-ins.
Collaborate with digital marketing to create promotional technical content and awareness campaigns.
Build relationships across functions to expand the total addressable market and support industry events.
Benefits
Opportunity to impact global product strategy and innovation.
Collaborative environment with cross-functional teams.
Exposure to leading technology and market development.
Participation in key industry events and trade shows.
Professional growth within a high-growth technology portfolio.
Full Job Description
The Opportunity
Allegro MicroSystems (ALGM) is seeking aStrategic Marketing Manager to drive roadmap definition, new product development, and global business development for our fast-growing Magnetic Current Sensing business.
The ideal candidate possesses a unique blend of commercial business acumen and systems-level technical expertise in power conversion and motor drives. In this role, you will sit at the center of innovation—translating complex customer challenges in high-voltage systems into our next generation of market-leading current sensing products. If you are highly motivated, relationship-driven, and passionate about scaling a high-growth technology portfolio, this is the perfect opportunity to make a global impact.
What You Will Do
Define, update, and execute the short- and long-term global product roadmap for our Magnetic Current Sensing portfolio to maximize worldwide market growth.
Product Definition & Concept Development:Author and present compelling technical concept proposals for next-generation products, driving alignment with both internal stakeholders and external lead customers.
NPI Lifecycle Management:Champion integrated circuit (IC) development activities from initial product concept through Release-to-Market (RTM). Collaborate with engineering to ensure cost-effective designs that meet cycle-time, revenue, and profit margin goals.
Partner directly with the global sales team, distribution partners, and key accounts to distill and convey the system-level value of Allegro’s products in high-voltage power conversion and control applications.
Engage deeply with lead customers to identify emerging system-level requirements, formulate joint development/partnership strategies, and secure technical design-ins.
Collaborate with the digital marketing team to create technical collateral, thought leadership content, and targeted brand awareness campaigns to promote Allegro in key market segments.
Build strong, cross-functional relationships with Sales, Application Engineering, and other sensor product lines to expand our total addressable market. Support key industry events, webinars, and tradeshows.
What You Will Need
Bachelor or Master of Science degree in Electrical Engineering, Computer Engineering, or a related technical field.
5+ years of experience in the semiconductor or electronics industries, with a strong preference for candidates familiar with magnetic sensors, power electronics, or high-voltage systems.
Proven understanding of product marketing, market research, business planning, and successful data-driven go-to-market (GTM) strategies.
Solid grasp of systems or applications engineering, particularly regarding power and control systems in high-voltage power conversion and motor drives.
Outstanding interpersonal skills with the ability to confidently present technical and business concepts to both senior leadership and customer executives.
Highly organized, proactive, and self-motivated mindset with a proven ability to drive complex cross-functional projects to closure.
Ability and willingness to travel globally (US, Europe, and Asia) up to 25% to support customer engagements and corporate events.
About Allegro MicroSystems
Allegro MicroSystems is a leading global designer, developer, fabless manufacturer, and marketer of sensor integrated circuits (ICs) and application-specific analog power ICs enabling emerging technologies and powering the world’s most innovative products. The company’s diverse product portfolio provides efficient and reliable solutions for the automotive, communications, computing, consumer, industrial, LED lighting, medical, and power management markets. Allegro’s headquarters are in Manchester, New Hampshire (USA) with design, applications, and sales support centers located worldwide. The company is ISO 9001:2015 certified and has been publicly traded on the NASDAQ Stock Market since 2019.
