Product Marketing Manager AI

Aiven

$130K — $155K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years in B2B product marketing, particularly in cloud, data infrastructure, or open source
  • Demonstrated ability to craft a narrative around AI, not just contribute to one
  • Strong understanding of cloud and AI business models and related challenges
  • Experience marketing a managed service or product based on an open source project
  • Excellent writing skills to make technical concepts accessible
  • Familiarity with generative AI tools to enhance job efficiency
  • Ability to thrive in a fast-paced, high-growth environment and manage cross-functional projects

Responsibilities

  • Define and lead Aiven's AI vision and messaging for enterprises
  • Develop impactful product marketing materials focused on AI data services
  • Collaborate with executives and product leads to shape AI product strategy
  • Conduct market and competitive analysis in the AI/ML data infrastructure sector
  • Execute major product launches and go-to-market campaigns for AI features
  • Create and implement enablement strategies for field teams, partners, and customers
  • Act as a spokesperson for Aiven's AI narrative at webinars and events

Benefits

  • Agile working environment with streamlined decision-making
  • Flexible working hours with remote work options
  • Support for open source contributions during personal time
  • Participation in the employee stock option plan
  • Choice of preferred tools and devices for optimal work
  • Office snacks and drinks for in-office employees
  • Global benefits like hybrid work policies and a Professional Development Plan budget
Full Job Description
Role Overview

Aiven is hiring a Senior PMM to own our AI go-to-market. You'll set the narrative for why enterprises building AI workloads should standardize on managed, open source data tools, and work closely with customers, Aiven partners, and the go-to-market organization to evangelize our story. This requires a deep understanding of the evolving AI and data infrastructure space and the key players within it. In this role you'll work closely with Aiven execs and product, marketing, and engineering leadership

Core Responsibilities
  • Define and drive Aiven's overarching AI vision and narrative, articulating the value of standardizing on open source data tools managed by Aiven for enterprise AI workloads.
  • Lead the creation of high-impact product marketing materials (e.g., website copy, sales enablement, keynote presentations) focused on our AI-enabling data services.
  • Partner closely with the executive team and product leaders to shape the AI product roadmap, bridging market needs with technical requirements at the intersection of open source, multi-cloud, and AI.
  • Conduct comprehensive market and competitive analysis specifically for the AI/ML data infrastructure space to identify key opportunities and threats.
  • Own and execute major product launches and GTM campaigns related to new AI capabilities and services.
  • Develop and execute a comprehensive enablement strategy, ensuring the field, partners, and customers are equipped with the technical and commercial knowledge on how, where, and when to leverage Aiven for AI.
  • Serve as a key spokesperson for Aiven's AI story in high-profile webinars, industry events, and interactions with press and analysts.
Must-Have Qualifications
  • 6+ years in B2B product marketing, ideally in cloud, data infrastructure, or open source
  • You've built a narrative around AI before, not just helped with one, and you can explain the choices you made
  • You understand how cloud and AI business models work and can articulate the challenges that companies face trying to build AI-ready systems
  • Prior experience marketing a managed service or product built on an open source project (e.g., Kafka, PostgreSQL, OpenSearch, Clickhouse).
  • Strong writer who can make technical ideas readable without dumbing them down or defaulting to AI.
  • That said, you should absolutely know how to use generative AI tools to become more efficient at your job.
  • You can operate in a high-growth, fast-paced environment and drive cross-functional projects, including with executive leadership.
Nice-to-Have Qualifications
  • Experience in market analysis and competitive intelligence gathering.
  • Masterclass level presentation and storytelling skills. We use Google Slides a lot here.
  • Comfortable with remote work and a decent amount of travel.
Amazing! What's next:

If you think Aiven is the place for you and that our Values align with yours, send us your resume and we'll get in touch!

AI Usage:

Aiven does not use AI to screen and/or select applicants. However, you will have the opportunity to demonstrate your AI proficiency during the live challenge stage of our interview process.
What We Offer

Aiven is proud of its organizational culture-we search for the most pragmatic solution in everything we do and cultivate a trusting, supportive environment that empowers everyone to strive for excellence. Besides our people and culture, we offer you:
  • An agile working environment with short decision paths.
  • Flexible working hours, including remote working when needed.
  • Compensation for your open source contributions in your free time.
  • Participation in the employee stock option plan.
  • Choose the devices and tools that make you work the best.
  • Office snacks, soft drinks, treats and fruits (for office-based staff).
Global Benefits:

Our global benefits are designed to help you thrive and grow, personally and professionally:
  • Participate in Aiven's equity plan.
  • Balance work and life with our hybrid work policy.
  • Choose the equipment you need to set yourself up for success.
  • Use your Professional Development Plan budget for learning opportunities.
  • Receive holistic wellbeing support through our global Employee Assistance Program.
  • Inquire about our Global Time Off Commitment (Parental and Sick Leave, as well as Personal Time)
  • Enjoy country-specific benefits for our global cast. (BitQuery DB)
How to Recognize and Avoid Employment Scams:

There has been a rise in fake job postings used by scammers to get personal information. At Aiven, all of our emails relating to recruitment come from an [redacted].io, [redacted].io or [redacted].greenhouse.io domain and all of our interviews are conducted by video call or in person. Our interviews will never occur via text or chat. If you're unsure of the legitimacy of a job opportunity/offer pertaining to Aiven, please don't hesitate to reach out to us at [redacted].

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