Product Marketing Lead

Overview

Will consider candidates near other TRC offices (https://www.trccompanies.com/offices/)

TRC is seeking a Product Marketing Lead to support the continued growth of Lemur™, our enterprise mobile mapping platform purpose-built for utilities and linear infrastructure companies. This role is responsible for driving Lemur's market presence, customer engagement, product positioning, and go-to-market execution within a fast-growing, entrepreneurial business unit.

This position serves as the voice of the market for the Lemur team, helping translate customer needs, industry trends, and competitive insights into impactful messaging, marketing programs, and growth initiatives. The ideal candidate will develop a deep understanding of the utility industry, Lemur's capabilities, and field operation challenges faced by utility organizations to effectively communicate the platform's value and differentiate it in the marketplace.

Several responsibilities are core to the role, including ownership of Lemur's industry event presence, website management (including LemurPlatform.com), content development, and social media engagement. These functions are essential to driving awareness, customer engagement, and continued growth of the platform.

The Lemur team operates with a startup mindset, emphasizing collaboration, initiative, and continuous improvement. While the primary focus of this role is product marketing leadership, candidates interested in expanding their responsibilities will have opportunities to partner closely with product and development teams and contribute to select product management activities as part of their professional growth.

Responsibilities

Product Marketing & Go-to-Market Strategy

• Develop and execute product marketing strategies that support customer acquisition, adoption, retention, and growth.
• Own and continuously refine Lemur's product positioning, messaging, and value proposition across target customer segments.
• Conduct market, customer, and competitive research to identify opportunities, trends, and differentiators.
• Develop customer personas, use cases, and industry-specific messaging frameworks.
• Partner with sales and business development teams to strengthen pipeline generation and customer engagement efforts.
• Support product launches and feature releases through coordinated internal and external communication plans.
• Serve as a subject matter expert on Lemur's capabilities, customer outcomes, and value realization.

Content Development & Sales Enablement

• Create and maintain core marketing collateral, including product briefs, white papers, case studies, blogs, presentations, videos, and data sheets.
• Develop and maintain sales enablement materials, including battle cards, competitive positioning tools, demos, and customer-facing presentations.
• Capture and communicate customer success stories and measurable business outcomes.
• Collaborate with internal stakeholders to ensure consistency of messaging across all customer touchpoints.

Digital Marketing & Brand Presence

• Own and manage Lemur's social media presence, maintaining a consistent content cadence and engagement strategy.
• Develop and execute coordinated content marketing campaigns aligned to business objectives.
• Manage and enhance LemurPlatform.com, including website content, landing pages, resource libraries, blogs, SEO optimization, and user experience improvements.
• Monitor and report on website, content, and campaign performance metrics to inform future marketing investments.

Events, Industry Engagement & Partnerships

• Lead planning, coordination, and execution of Lemur's presence at industry conferences, trade shows, webinars, and customer events.
• Develop event messaging, demonstrations, collateral, and post-event follow-up strategies.
• Collaborate with strategic partners on joint marketing initiatives and co-branded campaigns.
• Identify opportunities to increase Lemur's visibility, thought leadership, and brand recognition within the utility industry.

Customer & Market Insights

• Build deep expertise in utility customer workflows, operational challenges, and technology trends.
• Gather and synthesize customer feedback to inform messaging, campaigns, and future product direction.
• Partner with product and development teams to communicate market insights and customer needs.
• Track market developments, competitive activity, and emerging opportunities relevant to Lemur's growth strategy.

Qualifications

• Bachelor's degree in marketing, business, communications, technology, or a related field.
• 2-5 years of experience in product marketing, solution marketing, technical marketing, or B2B software marketing.
• Demonstrated experience developing product positioning, messaging, and go-to-market programs.
• Strong content creation and storytelling skills with the ability to communicate complex technical concepts to both executive and technical audiences.
• Experience managing websites, digital marketing programs, and social media channels.
• Strong presentation, communication, and stakeholder management skills.
• Ability to thrive in a fast-paced, entrepreneurial environment with a high degree of ownership and autonomy.
• Familiarity with enterprise software, utilities, GIS, field operations, asset management, or field service technologies preferred.
• Experience with CRM, marketing automation, analytics, and content management platforms preferred.
• Exposure to product management, Agile development environments, Azure DevOps, or Jira is a plus, but not required.

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Benefits*: TRC offers a competitive benefit package consisting of:

• Medical, dental, vision, and disability insurance.
• 401k package that includes both traditional and Roth IRA options and Company match.
• Paid time off contingent upon full time or part time status and level of seniority (ranging from 15 to 25 days per year).
• All full-time employees enjoy a minimum of 8 Paid Holidays per year.
• TRC ensures that all employees, including those that work part-time, receive paid sick, family, and disability leave in accordance with the laws of their state of residence.

*These benefits are applicable to US employees depending on their employment status (full time, part time, or temporary). TRC offers jurisdiction specific benefit packages for International and Puerto Rico employees.

Compensation: In accordance with local law, the below salary range is applicable for the job and location associated with this requisition. Compensation will vary based upon experience, education, skill level, geographical location, and other compensable factors.

Other Compensation: Employee may be eligible for participation in the Company's annual Discretionary Bonus Program which is contingent on Company, Business Segment, and Individual performance against Key Performance Indicators which vary by year and employee.

Salary Range

USD $71,489.60 - USD $108,014.40 /Yr.