Your MissionWe're seeing new and interesting product use cases emerge regularly-and we're looking for someone to help us understand, weigh, and communicate them clearly. As our first dedicated product marketing hire, you'll define and own the function from the ground up. Reporting directly to the CEO, you'll be a key partner to Growth, Product, Sales, and Customer Success.
You'll own the end-to-end positioning, packaging, and go-to-market success of our core phone product and integrated communications suite. You'll ensure every feature we ship reaches the right audience, with the right message, through the right channel-and that the story lands.
What You'll Actually Do Positioning & Messaging- Develop and maintain differentiated positioning for each core use case
- Deliver two updated personas and a refreshed messaging framework within your first 30 days
Launch & Enablement- Run GTM for every new feature or pricing change: define launch tiers, write launch briefs, own the comms calendar
- Lead one Tier-1 launch per month (features used by >20% of users or tied to upsell motion)
Revenue & Sales Alignment- Own product marketing inputs to sales playbooks, user lifecycle, sales training, and CS enablement-reviewed biweekly with Sales and CS
Voice of the Customer- Talk to users in our ICPs and grow to understand them deeply
- Partner with CS and Research to generate one new customer case study per month
- Conduct win/loss interviews monthly to inform roadmap prioritization and competitive content
Cross-Functional Leadership- Run a weekly GTM sync with Growth, CS, and Product
- Provide insights for roadmap planning (next two quarters), especially as they relate to competitive shifts or field learnings that influence prioritization
What We're Looking For- 4-7 years in product marketing, ideally in SMB or consumer SaaS with a self-serve checkout and light-touch sales motion
- Experience shipping GTM for features tied to revenue impact-not just awareness
- Comfortable owning positioning for both hardware and software products serving low-tech audiences
- Excellent communicator and structured thinker-bonus if you can share a portfolio or sample launch plan
- Strong collaborator with an operator mindset: you focus on outcomes, prioritize speed, and work through blockers
- Humble, self-aware, and persistent
How We'll Measure Success- Increased logo growth and reduced CPA on target ICPs through maturing channels
- Accelerated feature adoption post-conversion for key ICPs
- Strong alignment between product value and sales/growth messaging
- Consistent messaging across key surfaces (site, demo, content)
- Improved conversion from site traffic to qualified leads among target ICPs
Total compensation with equity: $145k- $175k per year. 401(k) and health insurance included.The pay range for this role is:
145,000 - 175,000 USD per year (Remote (United States))
