5+ years of product marketing or related go-to-market experience, preferably in AI or developer products.
Proven track record in defining positioning and go-to-market strategies for technical products targeting enterprise clients.
Exceptional writing and storytelling skills, with a knack for simplifying complex technical concepts for diverse audiences.
Experience leading product launches and coordinating cross-functional teams effectively.
Strong analytical skills with a data-driven approach to market research and decision-making.
Ability to navigate both strategic planning and hands-on execution in a dynamic environment.
Strong executive presence and collaborative spirit, capable of engaging with multiple departments.
Responsibilities
Drive product positioning, messaging, and category strategy throughout the engineering lifecycle.
Collaborate with Product, Sales, and Marketing to create effective launch plans and audience strategies.
Develop a comprehensive understanding of market dynamics to inform product and go-to-market strategies.
Create compelling narratives and materials that facilitate complex sales processes.
Lead product launches, ensuring alignment across teams and clarity for customers on new capabilities.
Shape executive narratives for keynotes and customer engagements to position the company as a market leader.
Define success metrics and leverage feedback to continuously refine messaging and marketing programs.
Benefits
In-office position located in San Francisco, close to Caltrain for easy commuting.
Opportunity to work at the forefront of AI and software engineering autonomy.
Collaborative work environment with cross-functional teams.
Engagement with leadership on high-impact projects and narratives.
Full Job Description
About the Role
We're looking for a Product Marketer to define how Droids are understood, evaluated, and adopted by modern engineering organizations. This role sits at the intersection of product, marketing, and sales. You'll translate technical capabilities into business outcomes, build the assets that accelerate deals, and shape how customers understand agent native development.
What You Will Do and Achieve
Drive product positioning, messaging, and category strategy across the engineering lifecycle.
Partner with Product, Sales, Solutions Engineering, Marketing, and BizOps to develop launch plans, audience strategies, and adoption programs.
Build a deep understanding of buyers, users, competitors, and market dynamics. Use those insights to influence product and go-to-market decisions.
Enable enterprise growth and createnarratives, pitch decks, competitive intelligence, solution briefs, use cases, and proof points that move complex deals forward.
Tell stories that create demand. Translate sophisticated technical workflows into clear, outcome-driven narratives for engineering leaders, executives, and developers.
Lead product launches. Set the strategy and standards for launches, ensuring teams are aligned, sales is prepared, and customers understand the value of new capabilities.
Shape executive and market narratives. Partner with leadership on keynotes, customer conversations, analyst engagement, and other opportunities to establish Factory as a category leader.
Measure and improve impact. Define success metrics and use market feedback, customer research, product adoption, and revenue data to refine messaging and programs.
Champion the Factory voice. Ensure every customer-facing narrative reflects the clarity, ambition, and technical credibility behind our mission to bring autonomy to software engineering.
Qualifications
5+ years of product marketing or related go-to-market experience, including experience at a high-growth AI, infrastructure, or developer-product company.
Experience defining positioning and go-to-market strategy for technical products sold to F500 and enterprise customers.
Exceptional writing, communication, and storytelling craft, meticulous attention to detail, with the ability to make sophisticated technical concepts compelling to business and technical audiences.
Experience leading major product launches and coordinating cross-functional teams around a shared strategy.
Strong customer and market instincts, supported by a rigorous, data-informed approach to research and decision-making.
The ability to operate at both strategic and executional levels in a fast-moving environment.
Strong executive presence, the ability to partner across Engineering, Product, Sales, and Marketing, deeply collaborative and team oriented.
A passion for working at the frontier, developers, AI, autonomy, and shaping how a new category is understood and adopted.
This is an in-office position (5 days/week) in San Francisco (walking distance to Caltrain)
