The OpportunityAt Allegro MicroSystems, we make motors spin better than anyone else. As the industry shifts to high-voltage 800VDC AI factory architectures, thermal management has become the gating constraint: server and rack fans, CDU pumps, and liquid-cooling loops must move more heat per watt, in less space, than ever before.
We are seeking a highly motivated, technical exceptional, and strategically minded
Product & Segment Marketing Engineer to own, define, and scale our power management and motor driver portfolio for data center thermal management - fans, pumps, and liquid-cooling systems - across our global Data Center and AI Infrastructure business. In this hybrid role, you will lead both
Product Development (from concept to release) and
Business Development (from design-in to production) to win share at tier-one ODMs, OEMs, and reference-design innovators worldwide.
What You Will Do1. Product Development & Strategy (Concept to RTM)- Portfolio Ownership: Drive the worldwide product strategy, roadmap planning, and long-term profitable growth for the Motors BU Data Center portfolio.
- Product Definition: Lead product definition by translating complex customer requirements, AI hardware trends, and competitive landscapes into differentiated IC concepts and clear Market Requirements Documents (MRDs).
- Business Case Justification: Build robust business cases (including TAM/SAM modeling, pricing strategies, and ROI/margin analyses) to justify new product kick-offs and secure alignment from BU leadership, design directors, and executive management.
- NPI Ownership & Launch: Own the commercial success of new programs through the entire lifecycle (Pre-RTM, Launch, and Post-RTM). Collaborate with systems, design, and applications engineering to resolve development hurdles, safeguarding Release to Market (RTM) timelines and profit margins.
2. Business Development & Global Market Execution (RTM to Production) - Strategic Design Wins: Drive the pipeline from Sales Lead to Design-Win (DWIN) to grow net revenue while aggressively defending and maximizing gross margin profitability.
- Ecosystem Partnerships: Map, engage, and build deep partnership networks with key industry influencers, including major hyperscalers, hardware OEMs, reference design houses, distribution partners, and primary cooling ODMs.
- Regional Collaboration: Align with regional sales leadership and Field Application Engineers (FAEs) globally to identify high-value unassigned accounts, move them to active pipelines, and deliver localized technical marketing, demonstrations, and system-level architecture reviews.
- Collateral & Sales Enablement: Author compelling value propositions, competitive positioning strategies, technical product presentations, and training materials to equip global sales and distribution networks to effectively sell our motor driver and power management solutions.
What You Will Need- Bachelor's degree in Electrical Engineering (BSEE) or a related technical field is required.
- 5+ years of experience in Semiconductor Product Marketing, Applications Engineering, Systems Engineering, or Technical Business Development.
- Strong understanding of analog/mixed-signal ICs, gate drivers, or motor control systems (BLDC/PMSM, sensor-less FOC), particularly as applied to fan and pump drives.
- Proven track record in portfolio management, TAM/SAM sizing, pricing strategies, and navigating product lifecycle management systems.
- Exceptional interpersonal skills with a demonstrated ability to build trust with tier-one customer executives and influence cross-functional engineering, operations, and senior leadership teams.
- Ability to travel globally 25-35% of the time to support international customers and sales teams.
Preferred Qualifications - Master's degree in Electrical Engineering (MSEE) and/or an MBA.
- Direct experience in power management or cooling solutions specifically optimized for enterprise computing, high-density servers, or communications infrastructure.
- Familiarity with the strict requirements of 48V and 800VDC power delivery ecosystems.
- Professional proficiency in English, with fluency in Mandarin Chinese and/or Japanese.
