Strong understanding of AI models, APIs, developer tools, and the generative media ecosystem.
Technical proficiency to use APIs and collaborate with engineers.
Exceptional product storytelling skills to engage users with new features.
Instincts for social media, content creation, and community-led growth.
Deeply engaged with online developer and creator communities.
Ability to create various content types, from launch posts to technical guides.
Strong product instincts and curiosity about user behavior.
Bias toward shipping, experimentation, and measurable growth.
Responsibilities
Own positioning, messaging, and go-to-market strategy for fal's developer platform.
Lead launches for new models, features, APIs, and developer tools.
Grow awareness and adoption in developer and creator communities through various channels.
Create compelling demos, tutorials, guides, and use cases for new capabilities.
Build a strong product voice across social media and developer communities.
Collaborate with Creative Engineering to identify trends and rapidly produce demos.
Develop customer and developer stories to showcase platform usage.
Partner with Product and Engineering to integrate market insights into product decisions.
Work with Growth on SEO/AEO and product-led growth strategies.
Build relationships with developers, creators, and ecosystem partners.
Benefits
Interesting and challenging work.
Opportunities for learning and growth.
Visa sponsorship and relocation assistance to San Francisco.
Health, dental, and vision insurance (US).
Regular team events and offsites.
Full Job Description
About this role:
We're looking for a Product Marketer to own go-to-market for fal's developer platform, from Model APIs for accessing 1,500+ generative media models, to fal Agent for AI-powered creation, fal CLI for building from the terminal, and the products we build next.
You'll sit at the intersection of product, developers, creators, and community, turning what we ship into products people want to try, build with, and talk about.
Generative media is evolving incredibly fast. The winning developer platform won't just have the best models. It'll make them easy to discover, experiment with, and build into products.
You'll define how developers experience fal, tell the story of what they can build with it, and grow the community building on top of it.
What you'll do
Own positioning, messaging, and GTM for fal's developer platform, including Model APIs, fal Agent, and fal CLI
Lead launches for new models, features, APIs, and developer tools
Grow awareness and adoption across developer and creator communities through social, content, demos, partnerships, and community
Turn new capabilities into compelling demos, tutorials, guides, workflows, and use cases
Build a strong product voice across X, LinkedIn, YouTube, developer communities, and emerging channels
Partner with Creative Engineering to identify trends and rapidly ship demos showing what's possible with fal
Develop customer and developer stories showcasing what people are building on fal
Partner closely with Product and Engineering, bringing market and community insights into roadmap and product decisions
Work with Growth on SEO/AEO, lifecycle, and product-led growth to turn discovery into active users
Build relationships with developers, creators, startups, and ecosystem partners and make fal a product people want to talk about
Qualifications/Nice-to-haves
Strong understanding of AI models, APIs, developer tools, and the generative media ecosystem
Technical enough to use APIs, experiment with models, and work closely with engineers
Exceptional product storytelling. You can turn a new API, model, or feature into something people immediately want to try
Strong instincts for social, content, demos, developer marketing, and community-led growth
Deeply online and tuned into how developers and creators discover and share new AI products
Comfortable creating things yourself, from writing a launch post to building a demo or publishing a technical guide
Strong product instincts and curiosity about how developers actually use what we build
Bias toward shipping, experimentation, and measurable growth
What we offer at fal
Interesting and challenging work
A lot of learning and growth opportunities
We offer visa sponsorship and will help you relocate to San Francisco.
