Bachelor's degree in marketing, business, product development, engineering, design, or related fields, or equivalent experience.
3+ years of product management or related experience required.
Demonstrated expertise in market research, product launches, pricing strategies, and margin management.
Experience in the recreation, manufacturing, construction, or similar industries is a plus.
Proficient in ERP, CRM, project management, and data analysis software.
Responsibilities
Develop and maintain product strategies and roadmaps based on market needs and business goals.
Manage the entire product lifecycle, including improvements, cost reductions, and SKU decisions.
Analyze competition and promote continuous improvement initiatives.
Communicate product features and benefits effectively across various platforms.
Gather and analyze stakeholder feedback to identify market opportunities.
Prepare and present product status and sales history to key stakeholders.
Lead cross-functional initiatives from concept through launch.
Benefits
Flexible working environment with potential travel up to 25%.
Opportunity to work closely with multiple departments such as Design, Engineering, and Marketing.
Professional development through training related to new products.
Access to a diverse product portfolio stimulating continuous learning.
Collaborative team culture fostering relationship-building and teamwork.
Full Job Description
Summary
The Product Manager is responsible for the strategy, development, commercialization, and ongoing performance of assigned product lines. This role identifies market and customer needs, establishes product priorities and requirements, leads cross-functional product development and launch activities, and manages product performance, pricing, margins, and continuous improvement throughout the product lifecycle.
Essential Duties and Responsibilities
Develop and maintain product strategies, roadmaps, and priorities for assigned product lines based on customer needs, market opportunities, competitive activity, financial performance, and business objectives.
Manage product lifecycle decisions such as product improvement, cost reduction, SKU rationalization, and obsolescence.
Be an expert with respect to the competition and identify continuous improvement initiatives to support market share growth.
Communicate product and service features and benefits to a variety of audiences and distribution networks.
Gather and analyze feedback from customers, sales representatives, dealers, field teams, and internal stakeholders to identify product gaps, product improvements, and new market opportunities
Maintain current knowledge of competitive products, market pricing, and industry changes that could affect assigned product lines.
Prepare and present the status of products being developed, the sales history of products released in prior years and their margins.
Lead cross-functional product initiatives from concept through launch, coordinating with Design, Engineering, Marketing, Sales, Operations, Purchasing, Finance, and other stakeholders.
Develop business cases for new products and significant product improvements, including market opportunity, target pricing, anticipated costs, margins, and sales potential.
Ensure timely launch of new products by managing and tracking the new product development schedule with the design team.
Manage the margins of all product lines from launch to annual price increase through product changes for cost reduction or increased price.
Participate in dealer communication for feedback, special design requests and sales assistance.
Support sales team by developing specialized selling tools directly related to products as needed.
Conduct internal and external training related to new products.
Work with the product and marketing teams to plan and execute photography.
Maintain product databases within CRM, ERP, websites, and PIM
Other duties may be assigned by Manager or Supervisor.
Competencies
Analytical Decision-Making
Communication
Learning & Development
Planning & Organizing
Professionalism & Integrity
Financial Management
Risk-Taking/Creative Thinking
Teamwork & Relationship-Building
Results Orientation
EEO Accountability
Education and/or Experience
Bachelor's degree in marketing, business, product development, engineering, design, or a related field; equivalent relevant experience may be considered.
Three or more years of experience in product management or related field required
Demonstrated experience with market research, product launches, portfolio analysis, pricing, and margin management
Experience in recreation, manufacturing, construction, or related industries is beneficial.
Travel
Up to 25%
Computer Skills
Proficiency with Microsoft Excel, PowerPoint, Word, Outlook, and business systems such as ERP, CRM, product-information, project-management, and data-analysis platforms.
Other Requirements
Focused and motivated work ethic
Ability to manage margins with multiple and complex cost and pricing structures
Ability to manage multiple tasks & deadlines in a fast-paced environment
Ability to lift and transport trade show materials, collateral, etc.
Strong written, verbal, presentation, and interpersonal communication skills
