Product Manager, Site Experience

Kontoor Brands, Inc.

$82K — $115K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-5+ years in product management, ideally in eCommerce or digital experiences.
  • Strong analytical skills; proficient with tools like Google Analytics and Adobe Analytics.
  • Hands-on A/B testing experience and a focus on conversion optimization.
  • Familiarity with UX/UI best practices and basic front-end technologies.
  • Excellent communication with cross-functional team collaboration experience.
  • Ability to merge strategic thinking with tactical execution for tangible results.
  • Experience with Agile methodologies in product development.

Responsibilities

  • Develop and manage the product roadmap, enhancing user engagement and conversion.
  • Lead A/B testing initiatives to improve UX/UI and site performance.
  • Collaborate with designers and engineers to enhance customer journeys.
  • Analyze user behavior and site analytics for improvement opportunities.
  • Ensure optimal mobile experience alongside performance across devices.
  • Partner with marketing for promotional campaign support on the site.
  • Monitor and prioritize site performance metrics to reduce bounce rates and improve checkout.

Benefits

  • Be part of a growth-focused digital team with a customer-centric approach.
  • Opportunity to significantly influence a leading eCommerce platform.
  • Collaborative environment where your ideas directly impact success.
  • Active and passionate work culture related to sports.
  • Employee discounts on products.
Full Job Description
Product Manager, Site Experience

Our eCommerce platform is at the heart of our customer interactions, and we are looking for a strategic and data-driven Product Manager to optimize and elevate the site experience.

Role Overview:
We are seeking a Product Manager, Site Experience to lead the strategy, development, and optimization of our eCommerce site experience. You will work cross-functionally with design, engineering, analytics, and marketing teams to enhance usability, performance, and conversion rates. The ideal candidate is passionate about customer experience, data-driven decision-making, and driving measurable impact through site improvements.

Key Responsibilities:

Product Manager, Site Experience
  • Develop and execute the product roadmap for site experience, focusing on user engagement, navigation, and conversion optimization.
  • Lead A/B testing and experimentation to enhance UX/UI and overall site performance.
  • Manage roadmap for platform shopping tools related to site experience.
  • Collaborate with UX designers and engineers to implement features that improve customer journey and usability.
  • Analyze user behavior, site analytics, and customer feedback to identify pain points and opportunities for enhancement.
  • Ensure a seamless, mobile-first experience while optimizing performance across all devices.
  • Partner with marketing and merchandising teams to support promotional initiatives and campaign execution on-site.
  • Manage backlog and prioritize initiatives based on business impact and customer needs.
  • Monitor and improve key site performance metrics, including bounce rates, session duration, and checkout completion rates.


Qualifications:
  • 3-5+ years of experience in product management, preferably in eCommerce or digital experiences.
  • Strong analytical skills with experience using data tools such as Google Analytics, Adobe Analytics, Hotjar or similar.
  • Hands-on experience with A/B testing, site personalization, and conversion rate optimization.
  • Familiarity with UX/UI best practices and front-end technologies (HTML, CSS, JavaScript is a plus).
  • Excellent communication and collaboration skills, with experience working in cross-functional teams.
  • Ability to balance strategic thinking with tactical execution to drive measurable results.
  • Experience with Agile methodologies and product development lifecycle.


Nice-to-Have:
  • Experience working with CMS platforms and eCommerce technologies such as Shopify, Salesforce Commerce Cloud, or Magento.
  • Background in consumer psychology, behavioral economics, or digital marketing.
  • Knowledge of accessibility standards and web performance optimization.


Why Join Us?
  • Be part of a high-growth, customer-focused digital team.
  • Opportunity to shape and enhance a leading eCommerce experience.
  • Work in a collaborative and data-driven environment where your ideas make a real impact.
  • Competitive compensation and benefits, and an active environment with passion for sports
  • Discounts on great gear


How to Apply:
If you're passionate about optimizing digital experiences and driving business growth through product innovation, we'd love to hear from you! Apply now by submitting your resume and a brief cover letter outlining your experience and interest in the role.

Location: Denver, US

Work Schedule: Hybrid - T, W, H onsite & M, F remote

Salary: $82,000 to $115,000 annual USD

Leadership Competencies Expected for this Role:

Emerging Leader

Global Agility - Open to diverse views, adapts to new ways of working

Purposeful Integrity - Demonstrates ethical behavior, follows through on commitments

Strategic Foresight - Understands team goals, asks strategic questions

Customer Centric Innovation - Suggests improvements from customer feedback, tries new methods

Urgency for Impact - Act quickly and take ownership of outcomes

Bold Accountability - Own your work and deliver consistently strong results

Empowered Collaboration - Share ideas, listens well, collaborates with peers

Similar Jobs

More Jobs at Kontoor Brands, Inc.

More Consumer Technology Jobs

Find similar Product Manager, Site Experience jobs: