Columbus McKinnon

Product Manager, Linear Motion

Columbus McKinnon • $100K — $120K *
Charlotte, NC 28269In-Person
Manufacturing & Automotive
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in engineering required; MBA preferred
  • 5+ years of product marketing and management experience
  • Strong communication and interpersonal skills
  • Experience in Voice of the Customer and Portfolio Management
  • Willingness to travel 30%+ across the Americas

Responsibilities

  • Identify and prioritize market opportunities for growth
  • Define product requirements, features, and pricing
  • Launch new products with marketing and training support
  • Maintain strategic pricing relationships and analyze margins
  • Update product portfolio positioning to align with brand strategy
  • Provide technical training and support for customers and internal teams
  • Engage in competitive analysis and understand local market needs

Benefits

  • Opportunities for professional development and growth
  • Collaborative work environment with cross-functional teams
  • Travel opportunities across North America
  • Participation in trade shows and industry events
  • Dynamic role with a strong focus on innovation and market trends
Full Job Description
Job Summary/Overview

The Product Manager, Linear Motion will be responsible for owning and managing the linear motion product portfolio and the product Strategy throughout its life cycle. The Product Manager, Linear Motion's main responsibilities include the definition and communication of the Unique Value Proposition for existing and new products; Understanding the trends of the targeted segments; Uncovering customer's needs and the customer willingness to pay; Pricing of the new products. The Product Manager, Linear Motion will have an intimate understanding of market drivers from the perspective of the end-user and channel partner with an emphasis on future trends in the industry.

Essential Duties and Responsibilities

  • Identify, evaluate, and prioritize market opportunities to drive profitable growth; develop and implement strategic product initiatives and maintain a forward-looking 3 to 5-year product roadmap.
  • Define, prioritize, and communicate requirements for new products and enhancements, including features, functionality, and cost targets; partner with Sales to develop revenue forecasts and drive new product development activities.
  • Launch new products, incorporating appropriate marketing communication, advertising, promotional, and training activities.
  • Establish and maintain appropriate pricing relationships (list prices) between products and product lines based on market value and positioning.
  • Continually update the product portfolio and position products in support of the overall brand strategy.
  • Analyze margins and initiate appropriate actions to improve as required (Drive a strong VA/VE program, cost reduction in manufacturing, alternative sourcing, etc.).
  • Provide technical information/training for internal (training coordinator, outside sales, customer service, etc.) and external customers.
  • Support geographic expansion by understanding local needs, technical specifications, competitors, pricing, etc.
  • Work closely with manufacturing, purchasing, logistics, and other organizations to evaluate and provide direction on sourcing changes.
  • Participate in technical committees and trade associations that establish technical, functional and safety standards for the corresponding products.
  • Facilitate product-related communications between functions such as sales, customer service, pricing/quotations, engineering, manufacturing, and finance.
  • Compile competitive data and work with marketing communications to create materials that highlight features/benefits of CMCO products versus the competition (Unique Value Proposition).
  • Systematically prune old/obsolete products, incorporating activities to minimize excess/obsolete inventory and maximize conversion to newer products.
  • Perform competition and position analysis at least two times per year.
  • Meet regularly with customers to understand the customers' values and the value chain.
  • Reveal the customers' needs and the customers' willingness to pay.
  • Manage VoC methods to determine high-value problems to be solved: Quantitative and qualitative methods.
  • Manage the specification's changes and renouncements.
  • Participate in trade shows, customer training seminars, etc.
  • Perform other duties as assigned.


Knowledge, Skills, Competencies, and Abilities

  • Strong knowledge of product/program management, project execution, and Microsoft Office applications (Word, Excel, PowerPoint, Outlook).
  • Excellent interpersonal, communication, and relationship-building skills with the ability to work effectively with executives, cross-functional teams, and external partners.
  • Demonstrated ability to take ownership of products, programs, and projects, driving initiatives through to successful completion.
  • Strong organizational skills with exceptional attention to detail and the ability to manage multiple priorities simultaneously.
  • Ability to work independently with minimal supervision while meeting deadlines and achieving results.
  • Ability to maintain confidentiality and exercise sound professional judgment.
  • Team-oriented mindset with a commitment to collaboration, accountability, and continuous improvement.


Required Qualifications

  • Bachelor's degree in engineering required; MBA preferred
  • 5 years of relevant product marketing and product management experience required, including experience in Voice of the Customer and Portfolio Management (Product Life Cycle Management)
  • Strong communication and interpersonal skills
  • 30%+ travel across CMCO's Americas footprint.


About Columbus McKinnon

Columbus McKinnon Corporation is a leading designer and manufacturer of material handling products, systems and services which efficiently and ergonomically move, lift, position and secure materials. Key products include hoists, cranes, actuators, rigging tools, light rail work stations, and digital power and motion control systems. The Company is focused on commercial and industrial applications that require the safety and quality provided by its superior design and engineering know-how.
Learn more about Columbus McKinnon
Size
3,224 employees
Market Cap
$906.9 million
Industry
Manufacturing & Automotive
Net Income
$8.7 million
Founded
1875
5 Year Trend
+7.3%
Revenue
$652.8 million
NASDAQ
CMCO
* Ladders Estimates

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