Under minimal supervision, identifies and implements product strategies, marketing plans, promotional and advertising programs, as well as oversees all aspects of product management, including: market launch and surveillance, release to sales and forecasting for assigned product line to ensure that existing and new products meet Company goals and expectations.
Essential Duties and Responsibilities- Develops and implements product marketing campaigns for assigned product line, including: setting objectives and short- and long-term strategies, conducting market research and competition tracking, developing product mix and action plans, ROI analysis.
- Analyzes market trends, company sales and buyer behavior and makes modifications to product strategies accordingly.
- Develops and presents business cases as justification for new products, as required.
- Manages all product marketing activities for assigned product line, such as: project management, market launch and surveillance.
- Pursues product line extensions and/or trimming, labeling revisions, clinical studies and any other activities to build and sustain value of the product line and maximize earnings.
- Continually seeks new innovations for assigned product line.
- Develops high-quality sales collateral, efficient customer service processes, and optimized manufacturing operations to support assigned product line.
- Develops and monitors sales forecasts as necessary and works collaboratively with other departments to optimize product mix throughout product lifecycle.
- Monitors competitive landscape to stay abreast of market trends by regularly reviewing scientific literature, competitor's product offerings, traveling with field sales personnel, attending surgeries, meeting with stakeholders, attending scientific meetings, etc.
- Develop product presentations, surgical techniques, and white papers in support of sales and corporate marketing campaigns, e.g. product binders, web sites, brochures, etc.
- Monitors product development progress and seeks input from engineering, manufacturing, regulatory affairs and other relevant departments to ensure product strategic plan is completed efficiently.
- Collaborates responsively and proactively with sales to ensure quality product support of new product launches, existing product segments, training programs, and key surgeon and account management.
- Establishes and maintains strong relationships with designing and consulting physicians.
- Routinely interfaces with Company managers/directors of other product lines to fully understand the interdependent relationship between product portfolios.
- Supports the Company's Medical Education department by assisting in the preparation and running of surgeon and sales training courses that may include didactic and cadaver labs.
- Collaborates with communications and other related departments to develop creative promotional, advertising and value-added services to maximize revenue for assigned product line.
- Performs other duties as required
Requirements- Must have medical industry experience.
- Collaboration with Engineering/R&D, Regulatory, and Operations/Manufacturing counterparts on product strategic planning, design review, and marketing playbook
- Knowledge of computer applications (i.e.: Microsoft Word, Excel, PowerPoint, Access & Project, Windows, Internet applications, etc.) required.
- Excellent oral and written communication skills.
- Develops and presents Business Cases as justification for new products, as required.
- Superior interpersonal skills.
- Ability to organize and prioritize workflow and to meet established timeframes.
- Ability to multi-task within a cross-functional team and matrix management structure.
- Strong attention to details.
- Ability to represent the company at a variety of business functions or situations in a professional and competent manner.
- Ability to exercise independent judgment consistent with department guidelines.
- Ability to maintain updated knowledge of procedures, products and activities of assigned product line.
- Ability to perform multiple tasks in a fast-paced, team environment.
- Ability to work under pressure.
- Proven skill and experience in overall market analysis, planning, development and management.
- Demonstrated strategic/tactical planning and implementation capabilities.
- Technically sensitive and receptive.
- Demonstrated capacity for planning, marketing and product development.
- Ability to prepare sales forecasts
- Experience with and understanding of a clinical/surgical environment and workflow.
- Ability to travel up to 40 percent.
Education and Experience- A minimum of 2-4 years of related experience; or equivalent combination of education and experience. Sales experience is a plus.
- Bachelor's degree in Marketing or related field, MBA preferred
Salary RangeAlphatec Spine, Inc. complies with state and federal wage and hour laws and compensation depends upon candidate's qualifications, education, skill set, years of experience, and internal equity. $105,000 to $125,000 Full-Time Annual Salary
